Archive: Paid Search/PPC

21 Feb 2017

Interview with an expert: What should your law firm be doing with PPC and SEM?

PPC Laptop

Consultwebs recently sat down with Paul Julius, our resident expert on digital advertising, PPC and all things SEM, to discuss some important topics for law firms. We hope you find the information he shared helpful to your firm. CW: The…

28 Dec 2016

AdWords: How to Prepare for the Transition to Expanded Text Ads

The deadline for transitioning to expanded text format in Google Adwords is quickly approaching and is set for January 31, 2017. There are quite a few questions being asked, most commonly: What are expanded text ads? What will happen to my…

18 Mar 2016

Google Removes Ads from Sidebar: What This Means For Law Firms & What You Can Do

As reported by SearchEngineWatch, Google has removed the ads from the right side of search results on desktop searches. That means what used to look like this: Now looks like this: As you can see, there is nothing in the…

25 Aug 2014

Google Adwords Changing Exact Match And Phrase Match Keywords

“I am altering the deal. Pray I don’t alter it further.” – Darth Vader, The Empire Strikes Back Changes are on the horizon for Google Adwords, and if you are not ready it could end up costing you. According to…