Category: Paid Search/PPC

An effective marketing strategy needs to be based on both long-term and short-term goals and actions. Paid advertising, or Here’s a shocking statistic:  That means that if you’re not using paid search as part of your law firm marketing strategy, you’re missing out on potential clien[...]

"Discover the recent changes in the Google 2021 - 2022 pay-per-click landscape and learn how the updates impact your law firm’s advertising campaigns." Did you know that statistics show that 76% of people who search for something near their location on a smartphone will visit a business within [...]

Did you know that, on average, PPC has a 200% ROI? And this is just the tip of the iceberg. While SEO efforts focus on your firm's long-term success, PPC can immediately propel your firm forward. It's believed that it helps generate twice the number of visitors compared to SEO. However, is one bette[...]

covid 19 google ad credits for digital advertising law firms legal marketing

In response to the COVID-19 pandemic, many companies are taking steps to help out business. According to this post from Google: “We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB custo[...]