Paid Search/PPC

Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down on advertisers who run “ads that use clickbait tactics or…

In response to the COVID-19 pandemic, many companies are taking steps to help out business. According to this post from Google: “We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB customers worldwide $340 million…

ppc for law firms: brand growth vs sales activation

As a segment of a multi-channel approach to marketing for law firms, digital advertising, which includes pay-per-click (PPC), is a fantastic way to both build your brand online and activate sales. Since PPC is traditionally thought of as a solely direct-response vehicle, we wanted to explore the different uses for…

six google ad metrics more important than average position

The pay-per-click world seemed to implode a few weeks ago with the announcement that Google would be eliminating the Average Position metric in Google Ads. *Queue Panic* Average Position simply cannot go! Right? Right?? Average Position Isn’t So Great Average Position is self-explanatory: It is the average of all ad…

five common ppc mistakes law firms make

In my experience auditing various law firm pay-per-click (PPC) accounts, I have found that firms often make similar mistakes in setting up and managing their PPC accounts. These mistakes can end up costing the firm thousands of dollars in irrelevant ad spend. The key to successful PPC is targeting the…

2019 legal marketing trends & predictions

Funnels, CRMs, CTRs, and KPIs: If you’ve spent anytime around legal marketers, you know we our stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 will cut through all the…

consultwebs case study business as usual

Lawyers who market their practice online know that digital advertising is sink or swim. In an atmosphere of ruthless competition for clicks and calls, and expensive search engine keywords, lawyers realize they have to invest in digital advertising. But knowing what qualifies as a good investment and reliably tracking ROI…