Design for Conversions

Your law firm’s website must make a good first impression and appear credible for your visitors to trust your brand and the information that you are providing. After all, visitors can be skeptical about products and services offered online. Arming yourself with these five tips on how to design for trust will help…

homepage

The homepage of your firm’s website is one of the most important pages on your site, because it is where the majority of your visitors convert into potential clients. Deciding what elements to include, and how to design the page is crucial to maximizing conversions, and ultimately, new clients for your…

UX

In SEO, we hear clients talk about rankings all the time. While rankings are important, user experience (or UX) can ultimately be the deciding factor between a potential client contacting your firm, or leaving your website. Everyone wants to be No. 1 in Google’s eyes, but what good is ranking…

do's and don'ts to representing your brand

You’ve heard it before, and you’ll hear it again, about the importance of ‘rich, quality content’. The holy grail in the online world is content that is worth reading and worth sharing. For a long time that meant a great article, or landing page, filled with information and phrases that…

Incorporating Creative Landing Pages to Get Clients

Staying ahead of your competitors in any business scenario is crucial, especially in the legal field. Striving to gain attention from your specific niche or expertise area is what sets any organization or company ahead of their competitors. With the constant updates in SEO and new marketing strategies being released,…

Your Law Firm Website Is Never ‘Done’

For many law firms, the Internet provides a steady stream of clients. For many more, the potential is there, but the ROI hasn’t happened yet. Many attorneys are asking themselves why their website is not securing more cases, and the answer is usually because the site has become stagnant, while…