Videos: The most popular content type We learn and retain new information in countless ways, but perhaps the most powerful way is through visuals. Most of us prefer to process information through videos that simplify topics enough for us to digest with ease. One caveat to take into considera[...]
Trust in the online world doesn’t come easy. Users aren’t likely to trust what businesses claim they can do online, no matter how many benefits and features they offer. They are innately skeptical of brands/services at first glance, but there is one factor they have always trusted: the opinion[...]
How does Google Updates Affect Your Firm? Google makes frequent algorithm updates to its ranking to ensure smooth processes for searchers and advertisers alike by improving the quality and relevance of search results. These updates are continuously launched, however, the majority of the algorithm u[...]
There are many ways to turn your law firm website visitors into paying clients. Just because you have website traffic, doesn’t mean your visitors will fill out your contact form or call for a consultation. To transition your website visitors into leads, you must motivate them enough to give up the[...]
We call them the ideal users, buyers, or customers, but in the end, it all boils down to the same concept: a buyer persona. The idea of buyer personas emerged in the 1990s and ever since the social media boom, most (if not all) law firms that are going digital have their ideal buyer persona alrea[...]
Let’s jump into the hard facts, here. 60% of law firms don’t measure their marketing ROI. This number is astounding, considering the livelihood and efficiency of their marketing strategies rely on how much return they generate! If your marketing isn’t getting you any new business, there’s[...]
Marketing for lawyers used to be the classic referral and handing out business cards. But the internet and technology disrupted everything. Suddenly, everybody had a website. The competition went from the law firm on the other side of town to a pool of them online. But lawyers were still apprehensiv[...]
In the quest for best-in-class advice on digital marketing and branding for law firms, most legal marketers are inundated with “content,” left with partially read books and blogs, but no reliable strategy on how to build their book of business. That’s got to stop. In this article, the le[...]
When searching for vendors to handle your law firm’s digital marketing, it is smart to interview multiple companies. After all, you’ll want to look through their web design portfolio, talk about search engine optimization (SEO) strategies, discuss their track record for return on investment, and[...]
Many companies are taking steps to help out business in response to the COVID-19 pandemic – recently we covered the Google Ad credits – and now Facebook is stepping up as well. According to this post from Facebook: “We know that your business may be experiencing disruptions resulting fro[...]
