Design for Conversions

hey alexa? where's my law firm

Much of the current SEO industry hype is centered around mobile optimization, but there is actually another, potentially far more important player in the search arena. As recently as a few years ago, voice search was seen as more of a novelty than as something that is here to stay….

keep visitors on website

How long do users typically stay on web pages? Unfortunately, the answer is typically “not long.” You may be getting plenty of traffic through SEO, advertising, and other marketing efforts, but are those visitors sticking around? Once a visitor lands on your website, you want them to be engaged long…

chess

Tell us if you’ve met this guy before: John Smith is a personal injury attorney who handles car accident cases, slip-and-fall claims, and wrongful death cases. He has years of experience and has been named a Super Lawyer. He also offers free initial consultations. Does this describe every personal injury…

lightbulb

Marketing and the practice of law, though very different, share a common goal of persuasion. As a law student, you may have become familiar with Aristotle’s rhetorical appeals: ethos, pathos, and logos. Your understanding of these theories can give you an edge in your marketing efforts if properly applied to…

Your law firm’s website must make a good first impression and appear credible for your visitors to trust your brand and the information that you are providing. After all, visitors can be skeptical about products and services offered online. Arming yourself with these five tips on how to design for trust will help…