Category: Digital Marketing

Ever wonder what the common denominator is for all successful law firms? They're making the best use of marketing metrics.  In marketing, there are two sides to the coin. The first side is the planning and implementation of a marketing strategy. The other side is tracking and measuring the succe[...]

Let’s jump into the hard facts, here. 60% of law firms don’t measure their marketing ROI. This number is astounding, considering the livelihood and efficiency of their marketing strategies rely on how much return they generate! If your marketing isn’t getting you any new business, there’s[...]