Content

link building

As we have now entered into a new year, it is important to reflect on our content and link-building processes. The Creative Team at Consultwebs just wrapped up a busy year full of projects of all shapes and sizes. Taking an opportunity to reflect has allowed us to dig deeper…

keep visitors on website

How long do users typically stay on web pages? Unfortunately, the answer is typically “not long.” You may be getting plenty of traffic through SEO, advertising, and other marketing efforts, but are those visitors sticking around? Once a visitor lands on your website, you want them to be engaged long…

chess

Tell us if you’ve met this guy before: John Smith is a personal injury attorney who handles car accident cases, slip-and-fall claims, and wrongful death cases. He has years of experience and has been named a Super Lawyer. He also offers free initial consultations. Does this describe every personal injury…

Group of people

Did you know that 75 percent of Netflix users pick a movie based on the service’s recommendations for them? Similarly, Amazon reports that 35 percent of sales stem from its recommendations for shoppers. These behemoth service providers stand out as shining examples of how content personalization can make a huge…

Working on a computer

It’s a common question. How often should your firm be blogging to get value for search visibility? There are differing opinions. Some may tell you that the more you blog, the better. Others may have a number of posts per week or month that they say is a minimum, or…

Content on computer

Quality content in online marketing has taken precedence over spammy links and content. Small, non-business-related websites often take the fast and easy route to high search engine rankings and risk waking up the next day to zero revenue. But, businesses, including law firms, cannot afford to lose their income overnight through spammy…

lightbulb

Marketing and the practice of law, though very different, share a common goal of persuasion. As a law student, you may have become familiar with Aristotle’s rhetorical appeals: ethos, pathos, and logos. Your understanding of these theories can give you an edge in your marketing efforts if properly applied to…