Content

can a podcast help market your law firm?

With everyone and their cat making one these days, podcasts can seem an attractive choice for legal marketers looking for new ways to bring awareness to their law firm. However, to launch a successful podcast for your law firm, there are a few things to consider before jumping into the…

what can i do to increase awareness for my law firm

So you’re ready to market your law firm? You’re 100% prepared to increase awareness of your practice! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started. Well, the good news is, there isn’t a magic bullet to law…

2019 legal marketing trends & predictions

Funnels, CRMs, CTRs, and KPIs: If you’ve spent anytime around legal marketers, you know we our stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 will cut through all the…

Copywriting Tips for Legal Marketers

Search engines like Google continue to evolve, but the way people absorb and react to advertising copy stays unchanged. Legal marketers who sharpen their basic copywriting skills, can exercise an advantage over their competitors online. Could the latest renovation of AdWords be a chance to connect to the timeless craft…

always, sometimes, never advice for law firm marketers

Law firms that want to grow their business online know that digital marketing is no longer optional.  There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advice tends to be…

law firm newsletter

Many of the law firms we talk to do a great job of maintaining contact information for former clients, but they aren’t sure how to capitalize on those connections. An email newsletter can be a great way to maintain those relationships and keep your brand fresh in people’s minds. A…

lawsome the podcast for law firms

How big data is helping lawyers and law firms test strategies, identify biases, and win trials. Consultwebs podcast, LAWsome, sat down with University of Denver law professor Bernard Chao last month to talk about his career, his work using big data to test trial strategies, and how lawyers can start…