Archive: Content

04 Apr 2017

How often does Google want your firm to blog?

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It’s a common question.  How often should your firm be blogging to get value for search visibility? There are differing opinions.  Some may tell you that the more you blog, the better.  Others may have a number of posts per…

22 Mar 2017

3 Key Points in the Shift to Quality Content in Online Marketing

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Quality content in online marketing has taken precedence over spammy links and content. Small, non-business-related websites often take the fast and easy route to high search engine rankings and risk waking up the next day to zero revenue. But, businesses, including law…

16 Mar 2017

Aristotle’s Advice for Legal Marketing Strategy

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Marketing and the practice of law, though very different, share a common goal of persuasion. As a law student, you may have become familiar with Aristotle’s rhetorical appeals: ethos, pathos, and logos. Your understanding of these theories can give you…

01 Mar 2017

4 Ways to Find Fresh Content Ideas for Your Blog and Social Media

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“Make me think, make me laugh, inspire me, teach me something new, and I’ll remember you when it comes time to buy.” This is one of the top mantras for content marketers as they dream up new ways to reach…