Archive: Content

22 Mar 2017

3 Key Points in the Shift to Quality Content in Online Marketing

Content on computer

Quality content in online marketing has taken precedence over spammy links and content. Small, non-business-related websites often take the fast and easy route to high search engine rankings and risk waking up the next day to zero revenue. But, businesses, including law…

16 Mar 2017

Aristotle’s Advice for Legal Marketing Strategy

lightbulb

Marketing and the practice of law, though very different, share a common goal of persuasion. As a law student, you may have become familiar with Aristotle’s rhetorical appeals: ethos, pathos, and logos. Your understanding of these theories can give you…

01 Mar 2017

4 Ways to Find Fresh Content Ideas for Your Blog and Social Media

lightbulb

“Make me think, make me laugh, inspire me, teach me something new, and I’ll remember you when it comes time to buy.” This is one of the top mantras for content marketers as they dream up new ways to reach…

27 Feb 2017

Is Your Law Firm’s Homepage Design Lacking Important Elements?

The homepage of your firm’s website is one of the most important pages on your site, because it is where the majority of your visitors convert into potential clients. Deciding what elements to include, and how to design the page is…