Archive: Content

27 Feb 2017

Is Your Law Firm’s Homepage Design Lacking Important Elements?

The homepage of your firm’s website is one of the most important pages on your site, because it is where the majority of your visitors convert into potential clients. Deciding what elements to include, and how to design the page is…

20 Dec 2016

How Law Firms Can Use Data Mapping to Tell a Story


We all know that visuals will help enhance a reader’s experience, and perhaps even increase their comprehension of an article or story. What about maps? How can your law firm tell a compelling story with latitude and longitude? Maps combine…

28 Nov 2016

Getting Started With A/B Testing

A/B test

You did everything right when setting up your AdWords campaigns. The keywords are tightly focused, the ads are relevant, and you are getting clicks on your ads for relevant search queries. But you feel like the phone isn’t ringing as…

21 Nov 2016

Last-Minute Marketing Campaigns to Boost Holiday Traffic

It seems like the holidays sneak up on us every year and leave us feeling stressed and behind schedule. At such a busy time of year, a holiday marketing strategy for your law firm may not have crossed your mind. But…