In need of last-minute creative marketing ideas? 🥳 We’ll show you the top 6 ways your law firm can give back this holiday season. It seems like the holidays sneak up on us every year and leave us feeling stressed and behind schedule. At such a busy time of year, a holiday marketing strategy [...]
Learn About the LGBTQ+ Community’s Current Status, Setbacks, and Breakthroughs in the Legal Profession. According to a report written by the National Association for Law Placement and released by Berkeley Law School, the percentage of LGBTQ+ lawyers reported in 2020 increased one-third of a p[...]
As technology advances, more and more businesses are turning to artificial intelligence (A.I.) for help with content marketing and SEO strategies. A.I. offers a wealth of benefits that can be extremely useful for online content. However, there are also some limitations and potential risks associated[...]
“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation of the fluctuating nature of 2020…it’s hard to imagine the shelf-life of marketing advice these days, is any longer than that of a banana, duct tape[...]
With everyone and their cat making one these days, podcasts can seem an attractive choice for legal marketers looking for new ways to bring awareness to their law firm. However, to launch a successful podcast for your law firm, there are a few things to consider before jumping into the studio. Podc[...]
Funnels, CRMs, CTRs, and KPIs: If you’ve spent any time around legal marketers, you know we are stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 wi[...]
Who doesn’t love a good, unforgettable lawyer advertisement? Our Best of the Best Attorney Advertisements post from 2016 was a surprising fan favorite, so we thought we would serve you up some of that magic again. The best of the good. The best of the bad. The best of the downright hilarious. Th[...]
Law firms that want to grow their business online know that digital marketing is no longer optional. There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advi[...]
In legal marketing, it’s very common to hear our client’s ask about their competition. Some of the top questions are: “What are they doing to rank #1?” and “Why are they getting more traffic than me?” These are great questions that both have very complex answers. However, there are some [...]
Tell us if you’ve met this guy before: John Smith is a personal injury attorney who handles car accident cases, slip-and-fall claims, and wrongful death cases. He has years of experience and has been named a Super Lawyer. He also offers free initial consultations. Does this describe every perso[...]
