Advertising

In jazz improvisation, “outside” playing describes an approach where one plays over a scale, mode, or chord that is harmonically distant from the given chord. Greats such as Charlie Parker, Dizzy Gillespie, and John Coltrane all went “outside” the changes and produced some revolutionary music, as well as concepts, that…

ppc for law firms: brand growth vs sales activation

As a segment of a multi-channel approach to marketing for law firms, digital advertising, which includes pay-per-click (PPC), is a fantastic way to both build your brand online and activate sales. Since PPC is traditionally thought of as a solely direct-response vehicle, we wanted to explore the different uses for…

best of the best attorney advertisements 2019

Attorney advertising is a seemingly tough marketing challenge to get right for most law firms. Lawyer ads are viewed by lawyers themselves as an abomination that stains the public perception of the legal profession. Paradoxically, a fair amount of lawyers believe that attorney advertising is a fine use of marketing resources when…

will marketing & advertising cheapen my law firm?

“Will marketing and advertising cheapen my law firm?” It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships. That’s not the only unasked question in legal marketing … “Will this advertising concept fail?” “Will we look desperate, cheap, or…

what can i do to increase awareness for my law firm

So you’re ready to market your law firm? You’re 100% prepared to increase awareness of your practice! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started. Well, the good news is, there isn’t a magic bullet to law…

six google ad metrics more important than average position

The pay-per-click world seemed to implode a few weeks ago with the announcement that Google would be eliminating the Average Position metric in Google Ads. *Queue Panic* Average Position simply cannot go! Right? Right?? Average Position Isn’t So Great Average Position is self-explanatory: It is the average of all ad…