Advertising

Consultwebs Legal Marketing Social Media For Law Firms

Choosing to develop your law firm’s book of business through social media marketing can be a decision, fraught with variables. Do you bandwagon on the latest platform? How does organic traffic, differ from paid? Is it possible to track social media ROI? Should you keep paying your partner’s kid to…

When it comes to attorney marketing in today’s cluttered media environment, what does it take to stand out, and bring the right kind of attention, and intention, to a law firm? Some legal marketing experts will say “hammers,” or “strong arms” are the only way to break through to potential…

In the changing landscape of digital marketing, it can be difficult to stay on top of the latest offerings, understand what they are, how to get them and how they can work with your law firm’s marketing strategies – or not. The latest from Google is Local Service Ads (LSAs)….

Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down on advertisers who run “ads that use clickbait tactics or…

COVID 19 Facebook Ad Credits and Grants

Many companies are taking steps to help out business in response to the COVID-19 pandemic – recently we covered the Google Ad credits – and now Facebook is stepping up as well. According to this post from Facebook: “We know that your business may be experiencing disruptions resulting from the…

As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR. There are, in fact, several ways law firms can market their practices in…

In response to the COVID-19 pandemic, many companies are taking steps to help out business. According to this post from Google: “We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB customers worldwide $340 million…