Author: Tanner Jones
Is Marketing for Law Firms a Cost or an Investment? Let’s be blunt, marketing has become a necessity. It’s no longer a nice-to-have, as it has turned into more of an expectation than it is a cool addition to your business plan. Let’s explore this a little further. There's inflation fro[...]
Marketing without breaking the bank Is your firm focusing its marketing to keep your days booked and busy? This is an excellent investment in order to secure your firm’s long-term success. However, to ensure your marketing dollars are well-spent, you must decide your budget before embarking on [...]
The concept of buyer personas is crucial for all businesses and law firms. They are fictional characters, created by your firm to represent your ideal clients and they shed light on the general demographics, interests, and common behavioral traits your audience has. You can think of your personas as[...]
How Consumers Find And Hire Law Firms In a Post-COVID World With Charles Gaudet Law firms aren’t exempt from having to face the unprecedented challenges COVID-19 brought along with it. While the pandemic has forced us all to stay home, law firms have faced internal and external changes in their [...]
Competition in the legal industry is getting fiercer by the day. Thanks to technology, law firms are now investing in digital marketing more than ever in a bid to win the attention of clients. Only the elite outshine the crowd, and that’s where branding comes in. Orbelo defines branding as the [...]
Referrals are the largest source of leads for most law firms. Recent studies show that the majority of people are more likely to do business with a company if they personally know someone who had a good experience with that company. One of your greatest marketing tools as a law firm is your current [...]
If you have been through the process of evaluating and choosing search engine optimization (SEO) and website design vendors, you have probably been surprised by the variety of prices and options you were provided. It is very difficult to make apples-to-apples comparisons and often leads to considera[...]