Author: Tanner Jones
Are you struggling to engage potential clients and increase conversions? Do you find that even the most thorough and well-written legal content isn't quite cutting it? If so, it's time to consider incorporating video into your branding strategy. There are tens of thousands of personal injury firm[...]
Many law firms experience problems with low online visibility or a poorly optimized website–or both. Here’s what to do about it to get more leads and clients. 🎁We’re including a FREE Assessment! 🎁 As the industry grows, law firms are facing increasingly fierce competition. The American [...]
Do you want to know which of your digital assets yields the highest ROI? The answers are all hidden in plain sight–right behind your metrics. Stay with us to find out which metrics you should be tracking. According to the Legal Analytics Survey Results 2022, more than half (68%) of legal prof[...]
What does your firm want from a digital marketing agency partnership in 2023? Learn how to recognize and avoid legal marketing scams here. One of the most astonishing findings under ABA's latest report is the number of lawyers in the dark about how their firm uses technology to attract clients.[...]
The business of law is slowly but surely shifting from a labor-intensive to a tech-driven workforce…and this is an excellent thing for law firms! 🤑Discover the best ways to secure your lead pipeline and generate more business here. The smartest firms are trying to find ways to remain recessi[...]
As firms are entrusted with lots of sensitive (and legal) information, cybersecurity is a must. Learn about the different types of cyberattacks and download a FREE cybersecurity protocol. The truth is cyberattacks can happen to any business and can be costly for those who aren't prepared. Researc[...]
Is Marketing for Law Firms a Cost or an Investment? Let’s be blunt, marketing has become a necessity. It’s no longer a nice-to-have, as it has turned into more of an expectation than it is a cool addition to your business plan. Let’s explore this a little further. There's inflation fro[...]
Marketing without breaking the bank Is your firm focusing its marketing to keep your days booked and busy? This is an excellent investment in order to secure your firm’s long-term success. However, to ensure your marketing dollars are well-spent, you must decide your budget before embarking on [...]
The concept of buyer personas is crucial for all businesses and law firms. They are fictional characters, created by your firm to represent your ideal clients and they shed light on the general demographics, interests, and common behavioral traits your audience has. You can think of your personas as[...]
How Consumers Find And Hire Law Firms In a Post-COVID World With Charles Gaudet Law firms aren’t exempt from having to face the unprecedented challenges COVID-19 brought along with it. While the pandemic has forced us all to stay home, law firms have faced internal and external changes in their [...]