Author: Tanner Jones
The concept of buyer personas is crucial for all businesses and law firms. They are fictional characters, created by your firm to represent your ideal clients and they shed light on the general demographics, interests, and common behavioral traits your audience has. You can think of your personas as[...]
How Consumers Find And Hire Law Firms In a Post-COVID World With Charles Gaudet Law firms aren’t exempt from having to face the unprecedented challenges COVID-19 brought along with it. While the pandemic has forced us all to stay home, law firms have faced internal and external changes in their [...]
Competition in the legal industry is getting fiercer by the day. Thanks to technology, law firms are now investing in digital marketing more than ever in a bid to win the attention of clients. Only the elite outshine the crowd, and that’s where branding comes in. Orbelo defines branding as the [...]
It’s official. As predicted, mobile use has officially well-surpassed desktop use. (comSCORE) In 2012, we reported that there were about 321.7 million wireless connection subscriptions. By the end of 2014, that number had risen to 368.60 in the US. (Source) A noteworthy rising trend has b[...]
Google’s overarching goal is to answer users’ questions. A “win” for the search engine is for the first page of results to be filled with links to sites that perfectly match the searcher’s needs. You know that Google tinkers regularly with its algorithms and establishes new processes to ev[...]
Referrals are the largest source of leads for most law firms. Recent studies show that the majority of people are more likely to do business with a company if they personally know someone who had a good experience with that company. One of your greatest marketing tools as a law firm is your current [...]
Color shapes our perception and mood. Most of us are aware of this in some capacity, especially if we have had negative reactions to retail or restaurant environments. Color psychology affects us all. Color-Based Decision Making Have you ever walked into a restaurant and immediately decided you di[...]
Imagine a world where going fishing meant taking a net to the lake and waiting for the fish to swim into it. While that strategy might not make for an ideal fishing trip, the concept is ideal for marketing. Inbound marketing for law firms focuses on making it easy for people to find you and making y[...]
Let’s face the truth: SEO is complicated. Many SEO vendors tout services similar to “Get Rich Quick!!” schemes – promising impressive results in just a month and guaranteeing top rankings. The problem with many of these fast-result promises is that they are usually rooted in black hat SEO ta[...]
Live chat is software installed on your website that allows visitors to make immediate contact with a live person through an instant-message-style chat window. Live chat services are normally staffed by trained call center employees who respond to visitors with prepared scripts. Some can also be sta[...]