Author: Eric Reiss
With almost a million different advertising platforms, apps, search engines, and digital marketing vendors/coaches/consultants entering the ring each day, marketing a law firm online can seem like a knock-out, losing battle before the first bell. But the lawyer who is armed with the right knowled[...]
As a segment of a multi-channel approach to marketing for law firms, digital advertising, which includes pay-per-click (PPC), is a fantastic way to both build your brand online and activate sales. Since PPC is traditionally thought of as a solely direct-response vehicle, we wanted to explore the dif[...]
“I know half of my advertising is wasted, I just don’t know which half.” John Wanamaker It’s a question that has plagued marketers since time immemorial: How can you guarantee that a hefty portion of the money you’ve invested in advertising comes back to you in the form of customers, an[...]
More than just a fancy business card, legal website design can be a branding vehicle, an experience for clients, a sales machine, and an essential component to a law firm’s marketing strategy. But the truth of the matter is, when it comes to website design, most law firms favor something within[...]
Attorney advertisements. They are everywhere: on television, billboards, buses, and the subway. Often billboards give a simple call to action, and commercials can play on emotions or make you giggle. Sometimes it seems like many of the advertisements run together, using duplicate or similar tag line[...]
“Will marketing and advertising cheapen my law firm?” It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships. That’s not the only unasked question in legal marketing … “Will this advertising co[...]
Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running[...]
“Lola v. Skadden and the Automation of the Legal Profession” from the Yale Journal of Law & Technology, written by Michael Simon, Alvin Lindsay, Loly Sosa, and Paige Comparato, is an epic take on legal disruption from forward-leaning legal professionals. The article outlines a recent decisio[...]
Law firms that want to grow their business online know that digital marketing is no longer optional. There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advi[...]
No matter what type of advertising campaign you’re running, making sure those ads are placed in locations that will have the most impact is obviously an important component for success. In online advertising, there are numerous options for location targeting, and one of the more recent options is [...]