Author: Dale Tincher
In the bustling marketplace of legal services, where words wield the power of swords, there is another battle fought quietly and relentlessly. This isn't in the grand amphitheaters of courtrooms but in the digital alleyways of law firm online reviews. In today’s digital realm, your reviews ar[...]
Is writing a free book an effective way of marketing your law firm? We know from talking with clients and reviewing client visitor statistics that free books and videos are two powerful ways to increase conversions from Web visitors to law firm clients. Writing a book creates instant credibility [...]
“Only 3% of Legal Work is Influenced by Directories,” according to some law marketing experts. Our clients indicate similar results. Mark Messing, Chief Marketing Officer of Weil, Gotshal & Manges, a 1,200-lawyer firm, was asked if he ever turned to directories when selecting law firms. He r[...]