Author: Dale Tincher
Excellent customer service is a vital business success pillar for any company. Brands like Marriott, Amazon, and Nordstrom are among the most lauded for going above and beyond to ensure 100% customer satisfaction. Most may argue that these brands’ success can be attributed to their size and ava[...]
Several months ago, I wrote an article for this blog entitled, “Looking For Ways To Waste Your Law Firm Budget Money? Print Yellow Pages Companies Are Still Signing Lawyers.” I listed reasons lawyers should look to advertising mediums other than yellow page directories and I listed some case stu[...]
Is writing a free book an effective way of marketing your law firm? We know from talking with clients and reviewing client visitor statistics that free books and videos are two powerful ways to increase conversions from Web visitors to law firm clients. Writing a book creates instant credibility [...]
“Only 3% of Legal Work is Influenced by Directories,” according to some law marketing experts. Our clients indicate similar results. Mark Messing, Chief Marketing Officer of Weil, Gotshal & Manges, a 1,200-lawyer firm, was asked if he ever turned to directories when selecting law firms. He r[...]