Author: Monica Tarantino
You no doubt know about criminal background checks, drug tests, and credit history checks for employment, but have you heard about social media checks? Let's start by saying that it's a real thing in today's hiring process! Today’s hiring managers are looking beyond resumes and typical backgr[...]
SMART Goal-Setting for your firm Research suggests that strategies do not gain alignment down the organizational chart because objectives are oftentimes not clear. Only an alarming 22% of employees feel their businesses' leaders have a clear direction for their organization. Less than half (41%) of[...]
Insight of International Women’s Day on March 8th, we’d like to pay tribute to the women in the legal field. Did you know that the first female lawyer in the United States, Arabella Mansfield, wasn't allowed into the "boys club" until 1869? That was nearly 100 years after its founding! Sinc[...]
Is your firm on ‘the yellow pages of the Internet? We're going to say it right off the bat - the legal sector faces some of the fiercest competition offline and online. According to ABA, 87% of respondents reported that their firm has a website, and the number will most likely keep on growing. [...]
Is referral marketing helping you get all the calls and cases in your area? For a long time, law firms have depended on networking and referral marketing to get more clients through WOM, word of mouth. A big part of this tactic revolves around investing in personal relationships in order to grow. T[...]
Nowadays, digital marketing plays a vital role in your business’s success. Having a website is not enough. Thus, your presence must be boosted online to reach your target customers. This is where SEO comes into play. With over two decades of expertise, we are here to help you. Located in Ralei[...]
We call them the ideal users, buyers, or customers, but in the end, it all boils down to the same concept: a buyer persona. The idea of buyer personas emerged in the 1990s and ever since the social media boom, most (if not all) law firms that are going digital have their ideal buyer persona alrea[...]
Much of the current SEO industry hype is centered around mobile optimization, but there is actually another, potentially far more important player in the search arena. As recently as a few years ago, voice search was seen as more of a novelty than as something that is here to stay. Voice search apps[...]