Author: Eric Welke

What you didn't know about your website

Your firm’s online presence should start with a robust website that offers an illustration of who you are as a firm and helps you stand out from your competition.  There are many critical components that make up a website, some important components your firm should keep in mind include:  Usability …

How does Google Updates Affect Your Firm? Google makes frequent algorithm updates to its ranking to ensure smooth processes for searchers and advertisers alike by improving the quality and relevance of search results. These updates are continuously launched, however, the majority of the algorithm updates are not announced at a…

We live in a digital age. Nowadays, most people turn to their friends, family, Facebook, and other platforms like Google to learn about something new. You may be wondering what that means for you and your law firm, and the truth is that, if you want to continue to grow…

Are you ready for Google’s next update?   Come May 2021, the Google algorithm as we know it will change – again. Though the search engine undergoes near-constant updates, the vast majority go under the radar. The upcoming core update, however, is one that will potentially impact your SEO efforts…

Marketing frills sacrifice honesty for followings and conversions. Today’s marketers push limits- adopting overly ‘salesy’ language. Some businesses can lose credibility over this kind of content.  That’s why law firms keep off aggressive marketing campaigns. Words and impressions are serious business in the legal fraternity. Many law firms stick to…