Paige Cook | | Digital Advertising

Consultwebs delivers essential marketing updates, saving busy attorneys time with curated information straight from the Nation’s Most Sought After Legal Digital Marketing Agency. 

So, what happened in April? Let’s dive in!

Marketing Updates

🔎SEO

  • Google launches thousands of updates per year. In total, they run approximately 700,000 tests annually. In 2023, that led to 4,700 changes to Search. 
  • Google Maps and business profiles get an upgrade to combat fake reviews. What Google says about this change: “We trained a new model with the help of Gemini that identifies potentially suspicious profile edits. A business that changes its name from ‘Zoe’s Coffee House’ to ‘Zoe’s Cafe’ isn’t suspicious—but a business that suddenly changes its category from ‘cafe’ to ‘plumber’ is.” 
  • Google AI Overviews reaches 1.5 billion monthly users. 

📣Paid Advertising               

  • Google recently sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. The policy’s enforcement date began April 14th, 2025.                                                                                                                                             

📱Social Media

  • TikTok is here to stay–at least for another 75 days or so. The new extension date is June 19th.
  • Instagram’s new edits app is now available. The app is meant to be Instagram’s version of the video editing app Capcut. 
  • Facebook announces new measures to combat spam posts and comments. This means their systems will be searching more for irrelevant hashtags on posts. For example: If an attorney posts a testimonial and the caption is about how much they love dogs and has hashtags like #ilovepuppies instead of “Our clients are great! #clienttestimonials #personalinjuryattorney” — the puppy caption would be considered spam.

⚖️Antitrust Cases

  • Google’s antitrust trial enters remedies phase. DOJ wants Google to sell the Chrome browser. 
  • FTC antitrust case against Meta heads to trial.
  • Did Meta allow TikTok to grow intentionally in order to dilute their own FTC Antitrust case? This article discusses that possibility in depth. 

🤖AI

See You Next Month!

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Author: Paige Cook
Paige Cook

Paige Cook is the Brand Manager at Consultwebs. She has worked in the social media and marketing industry for over a decade, with several appearances on legal marketing webinars and podcasts. Her interest in social media extends beyond just work. She often beta tests and trial runs social media updates for major platforms like Meta and new upcoming ones. Paige is chronically online, so you can expect for her to keep you updated on all of the latest legal digital marketing news with her monthly roundups, along with branding tips and tricks for law firms.