Is the design of your website still effective? Chances are, if your site is more than three or four years old, the design could be starting to look outdated, or there may be old technologies in place that could be affecting your website’s performance. If you have discovered that your website has a high bounce rate, or that you are not converting many visitors into new clients, then there’s a good chance your firm would benefit from a website redesign.
Here are some potential signs that you might need a web redesign:
- Your website design is out-of-date.
- Your site is not mobile-friendly.
- Conversions are way down.
- You recently updated your branding and/or logo.
- You’re not ranking well on Google.
- Pages take too long to load.
Keeping Up With Design Trends Is Critical to Your Website’s Effectiveness
People often make snap judgments online. The visual design of your website is critical for making a good first impression. A well-designed site might seem trivial to some, but according to a study completed at Stanford University, 75% of people judge the credibility of a company based on the design of its website alone. If your website is cluttered, not user-friendly, and makes a bad first impression, then you’re running the risk of not appearing as a credible firm.
When considering a redesign, it can be impossible to predict which trends will stick, and which will be outdated by next week. If you choose a design that is too fashion-forward, there may be danger of alienating your visitors. On the other hand, if the design is too boring, no one will be interested. There should be a balance between having a site that conveys timelessness, is user-friendly, and speaks to your audience.
Choosing the right team to design or redesign your website is an important first step. The company you choose should have proven experience and cutting-edge technique. The most-effective team will begin a new design project by looking at the trend line, conducting an audit of your existing brand, and researching your target audience to determine the best approach to your project. The right team will make sure your website design is relevant and in line with what your target audience is seeing elsewhere online. This will give your firm an edge in the marketplace and increased conversions.
Don’t Let Old Technology and Poor Performance Get in the Way of Conversions
An outdated design is not the only reason for a website redesign or rebuild. There are many technical factors that need to be considered. You may remember the program Flash. In 2010 websites using Flash had to abandon the platform if they wanted their content to appear on iPads and iPhones. Then we saw Mobilegeddon. In 2015 Google updated their algorithm to give priority to websites that displayed well on smartphones and other mobile devices. This marked the time when responsive web design became widespread and considered a best practice.
If your site still features outdated elements, you could be losing potential clients. If elements aren’t displaying properly on smartphones, your site is not mobile-friendly. If your load time is just a few seconds too long, that potential client could bounce from your site. 40% of people say they leave a webpage that takes more than 3 seconds to load. You have about 2 seconds to grab someone’s attention and convince them to stay on your site. If your current website isn’t meeting this expectation, think of how many potential clients you could be missing out on.
Keeping Up With the Future of the Web
Not so long ago it was common practice to start a business name with “AAA” so that it would appear first in the phone book. It was a strategy for its time. Now the web forces us to think about a new set of strategies and how we can best serve our clients online. Whether people like it or not, the web is constantly evolving and will always bring changes that disrupt the way we connect with our clients and vie for their attention.
Regardless of whatever current trend may come about in the world of web design and online marketing, finding a team that embraces the future of the web and is excited to be a part of the evolving opportunities is key to staying ahead of the curve.