Design Is Key
First impressions are important. Your law firm website should have an attractive design that is pleasing to the visitor’s eye. Your home page should also convey your law firm’s professionalism, practice areas and personality. At the same time, a properly designed law firm website should do so much more. It should show up in the search engines, load quickly and correctly in all types of browsers, collect relevant data on each visitor.
The bottom line on any Web design should be your law firm’s bottom line. At Consultwebs.com, the ultimate goal of our designs is to generate solid leads that culminates in conversions, clients and profitable cases for your law firm. That’s why we employ a multifaceted design approach to achieve Internet success for your law firm:
- Content: The information on the site – and how it is presented – plays a crucial role in the success of your website. Consultwebs’ content team, which includes licensed attorney journalists, can help your firm prepare relevant, compelling, keyword-rich content that targets your practice areas and conveys your law firm’s strengths, including the experience of your attorneys and your courtroom successes. Part of the design process includes ensuring your website layout and structure is consistent with your SEO campaign and top practice areas.
- Usability: Consultwebs’ design team puts the focus on user-friendly layouts, with clear navigation, eye-grabbing calls to action and easy-to-use forms that allow potential clients to immediately contact your law firm. We use A/B testing, heat maps and other user measurement tools to ensure each interactive page element on the page occupies an optimal position. We also make sure every page and every graphic is web optimized so that it loads quickly and correctly across all web browsers and mobile devices such as smartphones.
- Appearance: Consultwebs’ has trained graphics professionals who know how to seamlessly integrate photos, graphics, images and typography for a seamless design, whether it be a traditional law firm look or a sleek, modern design. We seek out images that represent your firm well in your areas of service, and we also incorporate dynamic and interactive elements to make sure your visitors find your site compelling and informative. Our focus is an end result that is appealing, compelling – and productive, generating click-throughs, conversions and profitable cases.
- Online Visibility: Your website design has little practical value if potential law firm clients cannot find your website amid the sea of online competitors. That’s why your website must be properly optimized with appropriate meta tags, keywords and hyperlinks. Consultwebs’ design team works hand-in-hand with our SEO experts to ensure each and every page on your website is properly identified and indexed by the search engines.
Contact Consultwebs’ Design Professionals Today
The law firm marketing and design specialists at Consultwebs.com have served as Internet consultants for more than 300 law firms across the nation. Our design team can help your law firm convert website visitors into clients. What are you waiting for? Contact Consultwebs’ Web design team today. For a free consultation, call us toll-free at (800) 872-6590 or use our convenient online contact form.