Why SEO? And what is it really? And why should my firm care?
SEO is an acronym that stands for “Search Engine Optimization,” and while there are loads of benefits behind it the most appealing aspect of it all is the fact that it has been proven to help firms achieve better organic (non-paid) positions.
And what does a better position do? It basically creates a domino effect; let me explain. Better organic positions increase your firm’s brand awareness; raising brand awareness means you are top of mind, and when and if the time comes and a prospect requires help, they’ll come to you rather than the competition. That is the power behind legal SEO.
While you don’t have to live and breathe search engine optimization, we’d like to show you the ropes so you can understand a little more of what happens behind the scenes and what you can do about it!