How We Price
At Consultwebs, we know and appreciate that each law firm is unique. Because of this, we offer customized plans for your law firm’s Web marketing needs. Below is a general guideline of how we calculate Web investment options. To discuss your particular needs and obtain custom pricing, please contact our marketing strategists.
Website Design & Programming
The primary goal of your website is to drive new, qualified leads. Consultwebs’ approach to website design provides a custom look and feel that reflects the personality and culture of your firm. Tailored to reach your specific potential clients, our website designs are visually effective and encourage inquiries through proven conversion techniques.
How we price: There are a number of factors that influence the amount of work needed to redesign a legal website. Consultwebs builds its clients’ websites in WordPress. If your site is not already in WordPress, there will be a fee to transfer the pages from your current Content Management System over to your new WordPress website. Furthermore, if you have limited existing content on your site, Consultwebs may recommend having new content developed as part of your redesign process. Other important factors that influence the complexity of a new site design can be custom programming requirements (i.e., video plugins), the number of required design revisions, custom blog design and development, and other unique features that help your firm stand out from the crowd. With the number of available options for your firm, Consultwebs quotes design and development projects on an individual basis. Please call for a custom design audit of your website and tailored pricing options based on your needs and goals.
Search Marketing and Search Engine Optimization (SEO)
Being found on the Internet, specifically within Search Engines (especially Google), is critical to signing cases from the Web. It is important to understand that search marketing campaigns should be highly customized. Monthly search marketing investments depend on the campaign scope and your desired objectives. A Web vendor who can supply a quote before analyzing your competitive marketplace has a one-size-fits-all mentality and should be avoided.
How we price: We coordinate with law firms to evaluate their current needs and future objectives and tailor a strategy and quote based on the size of geographic area(s) and competitiveness of the marketplace where they want to achieve success. Other factors that influence investment options are the age of your domain, amount of existing substantive content, existing assets on your website, community involvement activities, current search visibility, quality of online reputation and reviews, and many other factors. An experienced Marketing Strategist will discuss the above factors with you and offer a ballpark estimate by phone.
Social Media Management
Creating and properly managing Social Media profiles will greatly assist in driving additional traffic to your website(s). Profiles on Facebook, Google+, LinkedIn, Twitter and others (when applicable) may be established or reworked to improve your law firm’s Web visibility. Significant opportunity exists in the Social Media realm – opportunity for community engagement, brand building, and strategic paid advertising.
How we price: Our Social Media services are often included as part of our comprehensive search marketing campaign investments. However, Consultwebs also offers Social Media management exclusively for law firms and those packages depend on the level of maintenance and advertising campaigns being managed. For example, if your profiles have an existing and extensive following, less work and investment will be required for building the network. Consultwebs would be able to begin engaging the existing following rather than first implementing campaigns and strategies to build a network. If your profiles have limited followers, a plan will need to be developed to grow your following prior to implementing an engagement strategy. Our custom Social Media campaigns conform to your current branding and work to expand your network and influence.
Web Marketing Campaign Audits
We offer custom Web audits. Every firm is unique and has different needs. A website audit tells you how well your website is working to communicate with your target audience and convert them into prospective clients. Audits also help to examine all areas related to achieving and/or maintaining search visibility. It may include a focus on your design only, or may comprehensively review your paid advertising, search marketing and Social Media marketing efforts. We will consult with you on your website and offer the most beneficial strategy to accomplish your Web marketing goals.
How we price: We first want to learn why you are seeking an in-depth analysis of your Web campaign. Once we identify the needs, we will determine which Web properties and areas require evaluation, and to what extent. There are very high-level audits that can be supplied at a nominal fee, while more extensive audits may require multiple department experts and more expert investigation.
Pay-Per-Click (PPC) Management
Strategic PPC campaigns can be highly effective for law firms seeking to quickly obtain visibility, traffic and conversions through their website. Unlike Search Engine Optimization (SEO), PPC campaigns can be set up and running within hours. You have the flexibility to start, stop and adjust budget at your discretion. Several elements must be in place, however, to avoid losing considerable money with this method of advertising. Utilizing the help of Google Adwords Certified Professionals is a must for effective PPC management.
How we price: Consultwebs requires a management fee based on the total budget spent each month. Our structure is based on a sliding scale, depending upon your total monthly spend. Contact Consultwebs for a specific breakdown of our PPC management fees.
Consultwebs.com offers a full complement of legal marketing and Web design services, including custom requests, ongoing campaigns, and one-time projects. If we do not have the resources to support your individual digital marketing needs, we would be happy to put you in contact with someone we know and trust.
For pricing on additional services, please fill out our contact form.