Client: Former heavy TV advertiser | Campaign: Pay-Per-Click
Moving budget from TV to PPC brings efficiency, outstanding results
The management team at this law firm was spending heavily on TV advertising and wanted to explore the potential of a Pay-Per-Click (PPC) campaign as an alternative for a portion of their marketing budget. Consultwebs helped the firm develop an impressive campaign to achieve their goals.
Challenges & Goals:
- Bring in cases at less than the estimated $8,000 per case the firm incurred with TV
- Efficiently grow the firm’s caseload, while increasing visibility online through paid ads
Measurable Results:
<25%
$1,721.54 average cost per case from January through May — less than 25% of the cost per case from TV
<$1,000
Further reduction to less than $1,000 average cost per case in the 5th month
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Client: Digital Advertising Client | Campaign: YouTube
Extremely profitable YouTube Ad campaign will make you reassess your TV Ad spend View Case Study 
