Client: Former heavy TV advertiser | Campaign: Pay-Per-Click

Moving budget from TV to PPC brings efficiency, outstanding results

ppc vs tv cost per case study

The management team at this law firm was spending heavily on TV advertising and wanted to explore the potential of a Pay-Per-Click (PPC) campaign as an alternative for a portion of their marketing budget. Consultwebs helped the firm develop an impressive campaign to achieve their goals.

Challenges & Goals:

  • Bring in cases at less than the estimated $8,000 per case the firm incurred with TV
  • Efficiently grow the firm’s caseload, while increasing visibility online through paid ads

Measurable Results:

<25%
$1,721.54 average cost per case from January through May — less than 25% of the cost per case from TV
<$1,000
Further reduction to less than $1,000 average cost per case in the 5th month
Download PDF

Recent Case Studies

Client: Digital Advertising Client | Campaign: YouTube
Extremely profitable YouTube Ad campaign will make you reassess your TV Ad spend View Case Study
Client: Web Design Clients | Campaign: Website
Web Design Case Study Before & After View Case Study
vendor compare

Vendor Comparison Checklist

Find out the 15 must-ask questions within this insightful checklist!

Download Now