Moving budget from TV to PPC brings efficiency, outstanding results
The management team at this law firm was spending heavily on TV advertising and wanted to explore the potential of a Pay-Per-Click (PPC) campaign as an alternative for a portion of their marketing budget. Consultwebs helped the firm develop an impressive campaign to achieve their goals.
Challenges & Goals:
- Bring in cases at less than the estimated $8,000 per case the firm incurred with TV
- Efficiently grow the firm’s caseload, while increasing visibility online through paid ads