Client: Consultwebs Client | Campaign: Email Campaign

Email Marketing Case Study

Wocl Leydon, LLC took care of email campaigns internally, but it wasn’t moving the needle — leading to consistently low open rates (OR) and click-through-rates (CTR).

Challenges & Goals:

Open Rate (OR): e percentage of subscribers who opened an email
campaign.
Click-rough Rate (CTR): e percentage of subscribers who clicked on a
link inside the email copy. 1.