Client: Wocl Leydon, LLC | Campaign: Email Campaign

Email Marketing Case Study

Wocl Leydon, LLC took care of email campaigns internally, but it wasn’t moving the needle — leading to consistently low open rates (OR) and click-through-rates (CTR).

Challenges & Goals:

  • Open Rate (OR): e percentage of subscribers who opened an email
  • Click-rough Rate (CTR): e percentage of subscribers who clicked on a
    link inside the email copy. 1.

Measurable Results:

Increased CTR by
Open Rate Increase
Average CTR Increased to
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