Client: Wocl Leydon, LLC | Campaign: Email Campaign
Email Marketing Case Study
Wocl Leydon, LLC took care of email campaigns internally, but it wasn’t moving the needle — leading to consistently low open rates (OR) and click-through-rates (CTR).
Challenges & Goals:
- Open Rate (OR): e percentage of subscribers who opened an email
- Click-rough Rate (CTR): e percentage of subscribers who clicked on a
link inside the email copy. 1.
Increased CTR by
Open Rate Increase
Average CTR Increased to
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