Keeping up with legal digital marketing industry news and trends requires time–something many attorneys are short on. So, we’ve done the research for you! In the Consultwebs monthly roundup, you can expect the bite-sized, need-to-know version of legal marketing updates and news. Explore this month’s highlights below.
Let’s Get to the Updates!
🤖AI
- Reddit launches legal action to block AI companies from scraping their data. The lawsuit is against several companies accused of scraping its data from Google search results without permission, bypassing paid access through its API. The move aims to protect Reddit’s data revenue. They want to establish stronger legal precedent against unauthorized data use as platforms compete to monetize their content in the AI era.
🔎SEO
- Review of AEO/GEO visibility tactics settles the controversy of whether an evolution of SEO is underway. Optimizing for AI search results still comes down to creating clear, useful, well-structured content, just as traditional SEO always has. Attorneys should continue to invest in their SEO efforts.
📣Paid Advertising
- Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.
- Google ads will enforce new requirements for message assets. Stricter policies are coming for message assets. The enforcement will begin by October 30th and will ramp up over four weeks. Law firms should review and update assets ahead of the deadline to avoid disruptions or stalled campaigns.
📱Social Media
- Threads is on track to surpass X in active users. More attention is turning to Threads as the app continues to grow. This is especially important for attorneys looking to reach a broader audience. While we might not recommend having a firm profile on the site, it is worth noting that advertising on Threads is in beta mode and could potentially be a good placement for branded advertisements.
Stay LAWsome–We’ll See You Again Next Month!
Thanks for checking out this month’s roundup! See you next time with more tips, trends, and insights to help your law firm grow.
