Tap Into The New Market and Expand Your Firm’s Reach TikTok is creating a buzz in the world, and by now, you've probably heard of it through viral challenges, dance videos, and even the once-famous discussion around banning the app in the United States! The latter never came to be, and in fact, T[...]
In today's competitive field, platforms like Facebook go past being a place of social connection. For many, firms included, this is a marketplace. One of the most significant advantages of running your ad campaigns on this platform is the extensive ad targeting options. For the longest time, Fa[...]
LinkedIn is a unique platform. Built for professionals, it's halfway between a social media platform and a professional contact list. Businesses use it as the phonebook of resumes, and professionals use it to keep in touch and look up employers. At the same time, many professional companies bring in[...]
Are you on the crest of the Instagram wave? You could be. Instagram remains untapped by many law firms, but this is rapidly changing. Why you may ask? Businesses have come to realize that jumping on the social media bandwagon is in their best interest. To give you a few statistics and figures, a[...]
Trust in the online world doesn’t come easy. Users aren’t likely to trust what businesses claim they can do online, no matter how many benefits and features they offer. They are innately skeptical of brands/services at first glance, but there is one factor they have always trusted: the opinion[...]
“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation on the fluctuating nature of 2020…it’s hard to imagine the shelf-life of marketing advice these days, is any longer than that of a banana, duct tape[...]
Choosing to develop your law firm’s book of business through social media marketing can be a decision, fraught with variables. Do you bandwagon on the latest platform? How does organic traffic, differ from paid? Is it possible to track social media ROI? Should you keep paying your partner[...]
Many companies are taking steps to help out business in response to the COVID-19 pandemic – recently we covered the Google Ad credits – and now Facebook is stepping up as well. According to this post from Facebook: “We know that your business may be experiencing disruptions resulting fro[...]
Legal services is one of the most competitive industries in the country, so building a law firms book of business with marketing is an easy decision to make. The difficulties arrive when those funding the marketing have to prioritize the activities; what do you do first, in what order? Listen to [...]
Funnels, CRMs, CTRs, and KPIs: If you’ve spent anytime around legal marketers, you know we are stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 wil[...]
