"Discover the recent changes in the Google 2021 - 2022 pay-per-click landscape and learn how the updates impact your law firm’s advertising campaigns." Did you know that statistics show that 76% of people who search for something near their location on a smartphone will visit a business within [...]
Did you know that, on average, PPC has a 200% ROI? And this is just the tip of the iceberg. While SEO efforts focus on your firm's long-term success, PPC can immediately propel your firm forward. It's believed that it helps generate twice the number of visitors compared to SEO. However, is one bette[...]
Although we rarely think about it, Google is constantly renovating its algorithm. Why? They want to ensure the best user experience. These updates impact most, if not all, businesses that offer their services online. This time Vicinity rolled out, and there hasn't been anything this dramatic in loca[...]
Online advertising has completely changed the way businesses reach clients. This type of marketing effort is widespread because it combines real-time data analysis and closely monitors ad spend. However, the models in online advertising are constantly evolving, but one of the most influential and cu[...]
Target people beyond your imagination. You've probably been told that to sell, your central focus should always be around your ideal buyer persona(s). This is true, but this only scratches the surface. There are plenty of arguments in favor of targeted audience segmentation: it's cost-effective,[...]
“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation on the fluctuating nature of 2020…it’s hard to imagine the shelf-life of marketing advice these days, is any longer than that of a banana, duct tape[...]
Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down on advertisers who run “ads that use clickbait ta[...]
In response to the COVID-19 pandemic, many companies are taking steps to help out business. According to this post from Google: “We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB custo[...]
Legal services is one of the most competitive industries in the country, so building a law firms book of business with marketing is an easy decision to make. The difficulties arrive when those funding the marketing have to prioritize the activities; what do you do first, in what order? Listen to [...]
As a segment of a multi-channel approach to marketing for law firms, digital advertising, which includes pay-per-click (PPC), is a fantastic way to both build your brand online and activate sales. Since PPC is traditionally thought of as a solely direct-response vehicle, we wanted to explore the dif[...]
