Target people beyond your imagination. You've probably been told that to sell, your central focus should always be around your ideal buyer persona(s). This is true, but this only scratches the surface. There are plenty of arguments in favor of targeted audience segmentation: it's cost-effective,[...]
“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation on the fluctuating nature of 2020…it’s hard to imagine the shelf-life of marketing advice these days, is any longer than that of a banana, duct tape[...]
Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down on advertisers who run “ads that use clickbait ta[...]
In response to the COVID-19 pandemic, many companies are taking steps to help out business. According to this post from Google: “We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB custo[...]
Legal services is one of the most competitive industries in the country, so building a law firms book of business with marketing is an easy decision to make. The difficulties arrive when those funding the marketing have to prioritize the activities; what do you do first, in what order? Listen to [...]
As a segment of a multi-channel approach to marketing for law firms, digital advertising, which includes pay-per-click (PPC), is a fantastic way to both build your brand online and activate sales. Since PPC is traditionally thought of as a solely direct-response vehicle, we wanted to explore the dif[...]
Funnels, CRMs, CTRs, and KPIs: If you’ve spent anytime around legal marketers, you know we are stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 wil[...]
Like all types of vendors, some law firm lead generation companies are good and some are bad. There are some reputable lead generation companies, and there are some that are not worth the money, offering low-cost and low quality leads. Other companies may exercise questionable ethics in way they g[...]
