Much of the current SEO industry hype is centered around mobile optimization, but there is actually another, potentially far more important player in the search arena. As recently as a few years ago, voice search was seen as more of a novelty than as something that is here to stay. Voice search apps[...]
Tell us if you’ve met this guy before: John Smith is a personal injury attorney who handles car accident cases, slip-and-fall claims, and wrongful death cases. He has years of experience and has been named a Super Lawyer. He also offers free initial consultations. Does this describe every perso[...]
Is your law firm’s website design still effective? Chances are, if your site is more than three or four years old, the design could be starting to look outdated, or there may be old technologies in place that could be affecting your website’s performance. If you have discovered that your website[...]
Color shapes our perception and mood. Most of us are aware of this in some capacity, especially if we have had negative reactions to retail or restaurant environments. Color psychology affects us all. Color-Based Decision Making Have you ever walked into a restaurant and immediately decided you di[...]
Imagine a world where going fishing meant taking a net to the lake and waiting for the fish to swim into it. While that strategy might not make for an ideal fishing trip, the concept is ideal for marketing. Inbound marketing for law firms focuses on making it easy for people to find you and making y[...]
