Author: Kenneth Harris
The Power of Organic Strategies Should your firm focus on short-term or long-term marketing return on investment (ROI)? While the fruits behind short-term investments like Digital Advertising are obvious, we’ll show you the power behind long-term organic strategies. Your website is your firm[...]
Did you know that there are email rules and regulations all businesses need to follow? Email marketing revenue is expected to increase to $17.9 billion by 2027, so knowing the rules can keep businesses from making costly mistakes. All companies in the US leveraging an email marketing str[...]
Get inspired by some of the best law firm websites and discover 5 unique elements you can apply today. While you sleep at night, a sales assistant is working for you 24/7 - your law firm’s website. However, does the work stop once you have a professionally built website? The truth is that today[...]
"Discover the recent changes in the Google 2021 - 2022 pay-per-click landscape and learn how the updates impact your law firm’s advertising campaigns." Did you know that statistics show that 76% of people who search for something near their location on a smartphone will visit a business within [...]
Did you know that, on average, PPC has a 200% ROI? And this is just the tip of the iceberg. While SEO efforts focus on your firm's long-term success, PPC can immediately propel your firm forward. It's believed that it helps generate twice the number of visitors compared to SEO. However, is one bette[...]
Tap Into The New Market and Expand Your Firm’s Reach TikTok is creating a buzz in the world, and by now, you've probably heard of it through viral challenges, dance videos, and even the once-famous discussion around banning the app in the United States! The latter never came to be, and in fact, T[...]
In today's competitive field, platforms like Facebook go past being a place of social connection. For many, firms included, this is a marketplace. One of the most significant advantages of running your ad campaigns on this platform is the extensive ad targeting options. For the longest time, Fa[...]
Although we rarely think about it, Google is constantly renovating its algorithm. Why? They want to ensure the best user experience. These updates impact most, if not all, businesses that offer their services online. This time Vicinity rolled out, and there hasn't been anything this dramatic in loca[...]
Do any of your clients use iPhones (or any other Apple product)? The answer is most likely yes. Due to the large number of iPhone users today, you should be aware of the new iOS 14 update and how it affects your firm's marketing (because it does!) To give you a quick recap: the iOS14 update is cu[...]
LinkedIn is a unique platform. Built for professionals, it's halfway between a social media platform and a professional contact list. Businesses use it as the phonebook of resumes, and professionals use it to keep in touch and look up employers. At the same time, many professional companies bring in[...]