Author: Christen Philbrook

The Case of Personal Injury Firms According to banks and economists, the U.S. economy is heading towards a recession; some even argue that it’s here already.  The rule of thumb definition for a recession is two consecutive quarters of negative GDP growth. Factors like the lasting effects of the [...]

'Significant Objects' was an experiment devised by Rob Walker and Joshua Glenn. The purpose of it was to demonstrate the power of stories. In short, they went on their computer, purchased 200 objects with the criteria of each being $1.25 on average, and spent a total of $129. Then 200 contributing w[...]

How’s your firm's pulse looking?   Is it strong? Weak? Slow? Normal? Not sure?  You can keep track of this with key performance indicators. KPIs are performance measurements that help you understand how your firm is doing at the department level (marketing, finances, business development, e[...]

Your firm’s online presence should start with a robust website that offers an illustration of who you are as a firm and helps you stand out from your competition. There are many critical components that make up a website, some important components your firm should keep in mind include: Usa[...]

Are you ready for Google’s next update? Come May 2021, the Google algorithm as we know it will change – again. Though the search engine undergoes near-constant updates, the vast majority go under the radar. The upcoming core update, however, is one that will potentially impact your SEO efforts [...]

how lawyers will be essential to covid recovery

During the pandemic, “essential worker” has become a household term. Healthcare professionals, grocery store workers, delivery drivers, warehouse workers, and many others have played a crucial role in keeping the country moving forward even as the majority of people were ordered to stay at home.[...]