Click-Through Rate (CTR) – Measures ad engagement.
Cost Per Click (CPC) – Lower CPC = better efficiency.
Conversion Rate – How many clicks turn into leads.
Cost Per Lead (CPL) – Lower is better.
Call Tracking – Measures call quality and volume.
ROI – Total revenue vs. ad spend.

Author: Consultwebs
Consultwebs

For over 25 years, hundreds of law firms nationwide have relied on Consultwebs to bring them top-quality leads, sign new cases, and attract clients. Our formula for success is in comprehensive digital marketing.

We use proven SEO techniques, ads strategies, social media, video marketing, and real-time data to bring law practices like yours more cases.