Social Media

Social Media Marketing for Law Firms

A strong social media marketing campaign can improve your law firm’s online visibility, broaden your name recognition and enhance your search engine optimization (SEO). Social media tools such as Twitter, Facebook, MySpace, LinkedIn, HubPages and Google Buzz also allow your firm’s lawyers to connect with prospective clients and increase their word-of-mouth referrals. If you are not using the many benefits that social media sites offer, then you are only leaving a void that a competing attorney or law firm will surely fill.

At Consultwebs.com, our experienced social media team knows how to craft robust and dynamic social media marketing campaigns for law firms. By focusing on a firm’s goals and adapting them to the latest trends in social media networking, we have developed cost-effective strategies and high-end results for lawyers across the country.

Social Media: Today’s Source for Word-of-Mouth Referrals

Many lawyers obtain clients and cases through word-of-mouth referrals. The quality of your services, for instance, might be known throughout your city or neighborhood. Today, word-of-mouth referrals are secured through social media networking. With an effective social media marketing campaign, you can establish your reputation throughout a neighborhood that has no physical boundaries – and cost-effectively reach thousands of potential clients.

Consider these facts about the growing reach of social media:

• Facebook pages have created more than 5.3 billion fans.
• At its current rate, Twitter will process almost 10 billion tweets in a single year.
• Hubpages boasts more than 1 million users,
• Google+ predicts it will have 400 million users by the end of 2012.

Although 86 percent of people between the ages of 18-29 report regularly using social media, older Internet users are catching on fast. Adults between the ages of 35-50, for instance, are the fastest growing Facebook demographic. Social media users, aged 50 and older have increased from 22 percent to 42 percent in the past year, CNN Tech reports. And the 65-and-older crowd reports a 100 percent increase in the use of social media sites.

Social media users recommend products and service every day to their friends, family and followers. With a creative law firm Web marketing strategy that emphasizes social media, these users could soon be recommending your legal services.

There are many other practical benefits to taking advantage of social media tools, including:

• Real-time voice: When news breaks that affects one of your practice areas, such as an industrial plant explosion, consumer product or prescription drug recall, legislative action or court decision, you can quickly respond through social media and have a real-time voice in online discussions.
• Web conversions: One of the most important factors in conversion rate is confidence. A client won’t hire you unless he or she feels you are trustworthy and can deliver results. A properly managed social media campaign can build that confidence by communicating the character and reputation of your law firm to potential clients.
• Search engine optimization: Social media generates incoming links for your firm’s primary Web properties, and it provides additional Web profiles that can rank independently in search engine results. These two benefits alone can bolster an existing SEO campaign and secure broader online visibility for your law firm.

What Our Social Media Team Can Do For You

Our talented social media team at Consultwebs.com can put together a cost-effective, highly productive social media package for your law firm today. We will make the effort to understand the culture and personality of your law firm and adapt it to the latest trends in social media marketing, including the use of social media tools such as:

• Facebook: With a professional Facebook page, you can build a business profile that generates new clients. Our team can create a customized Facebook page that provides a personable online profile for your law firm and supports your firm’s ongoing SEO initiatives. Unlike other companies, the Consultwebs.com social media package includes weekly and monthly updates and regular maintenance that will keep your social media network active.
  Examples include: Munley, Munley & Cartwright, MesotheliomaHelp.net on Facebook, and Salvi, Schostok & Pritchard P.C. We also invite you to visit our Consultwebs Facebook page.
• Twitter: A search engine friendly Twitter account with relevant tweets – short, 140-character-or-less messages – can promote your firm’s online visibility and send traffic to your primary blog or website. Our social media package includes a regular schedule of tweets.
  Examples include:www.Twitter.com/NYAttorneys and www.Twitter.com/_Mesothelioma__.
• LinkedIn: LinkedIn is an excellent place to obtain and exchange law firm referrals, display your expertise and recruit employees. Our Consultwebs LinkedIn page will show you some of the available features.
• HubPages: An online article, or “hub,” allows visitors to interact, comment and share their knowledge and information with the rest of the Hubpages community. Because Hubpages are very search engine friendly, they offer solid SEO benefits. Our social media team can seamlessly integrate HubPages into your overall Web marketing strategy.
• Google+: Google+ is playing a prominent role in search results, even showing up and sometimes outranking other sources in search results. The Consultwebs.com social media package includes weekly updates and regular maintenance on your Google+ page.
  Examples include: The Bob Richardson Law Firm and Jan Dils

Contact Us Today

The law firm Web marketing consultants at Consultwebs.com deliver cost-effective, high-end results for law firms across the country. Allow us to promote your law firm and increase your clients by developing a dynamic social media marketing campaign.

For a free consultation with our Internet legal marketing experts, call us today toll-free at (800) 872-6590 or use our convenient online contact form.