OTT: Streaming Advertising for Law Firms
The Cutting-Edge Marketing Strategy Firms Shouldn’t Miss
Streaming advertising, or in Consultwebs, we call it Over-The-Top or OTT is a campaign no law firm should miss out on.
With the rise of cord-cutting, traditional TV advertising is losing its edge. Streaming advertising allows your law firm to deliver content directly to your target audience through popular streaming platforms like Hulu, Roku, Amazon Fire TV, and Apple TV.
This means you can now connect with potential clients where they spend most of their time – streaming their favorite content.
*cord-cutting refers to a household that had a traditional pay-TV service (cable/satellite) in the past 5 years but has now canceled that service.
Studies show OTT has increased by more than 20 percent since January 2020, and it’ll only keep growing! Take a look: