Introducing our newest service, OTT (over-the-top), for law firms.

OTT is a cutting-edge marketing strategy that allows your law firm to reach a broader audience by delivering content directly to viewers through streaming platforms such as Hulu, Roku, Amazon Fire TV, and Apple TV.

With the rise of *cord-cutting, OTT advertising has become an increasingly popular way to promote businesses and services.

*cord-cutting refers to a household that had a traditional pay-TV service (cable/satellite) in the past 5 years but has now canceled that service.

Studies show OTT has increased by more than 20 percent since January 2020, and it’ll only keep growing! Take a look:

OTT content has become a mainstream media behavior in the U.S.

+14.7M homes vs Jan 2020

82.4 million homes watched OTT in a month

+8% reach vs Jan 2020

76% reach among homes with Wi-Fi

The average home viewed 100 hours of OTT content across the month...

+0.1 days vs Jan 2020

... this was spread across 17.9 average viewing days.*

Source: https://www.comscore.com/Insights/Presentations-and-Whitepapers/2021/2021-State-of-OTT-Discover-How-OTT-Has-Changed-the-Media-Consumption-Landscape

With our OTT service, your law firm can take advantage of this trend by creating engaging and informative content that can be viewed by potential clients on their preferred streaming devices.

Let’s take a quick look at why law firms opt for OTT. Besides being more appealing than traditional media, with OTT firms have:

Increased reach: OTT services can help your law firm reach a larger audience by delivering content directly to viewers through popular streaming platforms such as Hulu, Roku, Amazon Fire TV, and Apple TV.
Better targeting: With Consultwebs’ OTT service, you can target specific demographics based on their streaming habits, location, and interests.
Cost-effectiveness: Compared to traditional advertising methods, OTT advertising can be more cost-effective, as it allows you to reach a larger audience without spending on expensive TV commercials or print ads. You can target your audiences for a fraction of cable costs!
Improved engagement: With the ability to create engaging and informative content, OTT advertising can help your law firm build a stronger relationship with potential clients and increase brand recognition.
Measurable results: With Consultwebs’ OTT service, you can track and measure the success of your campaigns in real-time, giving you insights into what works and what doesn’t. We have the ability to track calls, and website activity, such as form fills, etc.
Flexibility: OTT advertising can be flexible, allowing your law firm to create and distribute content in different formats, including pre-roll ads, full-length commercials, and branded content.

How does OTT for law firms work?

OTT’s beauty lies in its ability to circumvent third-party networks that have traditionally managed online content. OTT’s accessibility is one of the reasons for its popularity.

You’ll be able to reach a wide range of prospects. All they need to have is:

An internet connection
A compatible hardware device (which includes pretty much any media e.g. mobile devices, personal computers, smart TVs, any digital player like Apple TV, Amazon Fire TV, etc.

OTT = Replacing Expensive Traditional Media Distribution
All in all, OTT’s biggest perk is its capacity to supplant traditional media distribution, and to do it at lower cost. The majority of OTT services are linked with “cord-cutting,” which involves canceling TV or phone subscriptions to switch to web-based alternatives.

As a result, businesses are switching to OTT thanks to its targeting options.

Image of a family watching on a tablet device

What audience targeting options exist?

Reaching people based on behavior attributes.

Age & Gender

Target Audience's Online Activity

Target Audience's Purchase History

Email Lists

Website Pixel Data

Look-alike Audiences, based on existing data

Why Opt for OTT With Consultwebs?

With a team of legal marketing experts like Consultwebs, you can expect:

1st Party Data Overlay
Cross Device Attribution/Conversion, online and offline
OTT, online video, retargeting video, all in the same campaign
Private Inventory Deals
Precise Frequency and Recency Controls
Reporting the way you want it.

See OTT in Action:

Your Ad Vehicle to Better (and More) Cases!

Essentially, OTT is your vehicle to better (and more) cases. As it shows no signs of slowing down, this is a great time to place your best bet here.

Not sure where to go from here but know that your firm’s growth needs a boost? We’ve got you. Our team of legal marketing experts can assess your marketing needs, based on what success looks like for you. Take a quick assessment, with no strings attached.

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