[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.consultwebs.com\/online-advertising\/pay-per-click\/#Article","mainEntityOfPage":"https:\/\/www.consultwebs.com\/online-advertising\/pay-per-click\/","headline":"Pay-Per-Click Advertising","name":"Pay-Per-Click Advertising","description":"Pay-per-click (PPC) advertising puts your law firm in front of potential clients at the exact moment they search for legal help. It launches your ads to the top of search results, but you pay for the spot only when someone actually clicks through. It\u2019s one of the most direct forms of digital marketing available to [&hellip;]","datePublished":"2021-04-15","dateModified":"2026-10-21","author":{"@type":"Person","@id":"https:\/\/www.consultwebs.com\/blog\/author\/amanda-wiebke\/#Person","name":"Amanda Wiebke","url":"https:\/\/www.consultwebs.com\/blog\/author\/amanda-wiebke\/","identifier":22,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1174a4a444ec80942f88f41e8476d9b9f7a7d154b1b772a3668f9f833074a525?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1174a4a444ec80942f88f41e8476d9b9f7a7d154b1b772a3668f9f833074a525?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Consultwebs","logo":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/CW-logo-color-dark.png","width":258,"height":44}},"image":{"@type":"ImageObject","@id":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2026\/03\/img-Pay-Per-Click.jpg","url":"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2026\/03\/img-Pay-Per-Click.jpg","height":418,"width":800},"url":"https:\/\/www.consultwebs.com\/online-advertising\/pay-per-click\/"},{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","@id":"https:\/\/www.consultwebs.com\/online-advertising\/pay-per-click\/#BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online Advertising For Lawyers","item":"https:\/\/www.consultwebs.com\/online-advertising\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Pay-Per-Click Advertising","item":"https:\/\/www.consultwebs.com\/online-advertising\/pay-per-click\/#breadcrumbitem"}]}]