The days of searching a phonebook for a local law firm are quickly coming to an end, if not already past. More and more, people are turning to search engines and Social Media websites to find and learn more about law firms. Having an online presence is no longer optional.
An important part of staying ahead of the competition is working with various Google properties. At Consultwebs, we proudly help clients utilize these properties to improve their business.
Google Local is an essential part of search engine optimization (SEO). Local search results allow users to easily find businesses in their area. A person near your business may only type “law firm” or “car accident attorney” into Google Search. Often, Google will return a list of local results, complete with a map, address and contact information. Having an optimized Google Local presence helps direct those people to your business.
Since Google+ launched in June of 2011, it has undergone many changes and is now heavily integrated with other Google properties, including Google Local and YouTube. Having these services optimized for your law firm’s online presence will minimize friction for all potential clients searching for an attorney on the Web.
Verifying your Google+ business page will tie your social and local presence together, creating a single Local listing that showcases your firm’s Social Media activities, photos and reviews from previous clients.
Google+ business pages can also be linked directly to your YouTube channel. This has a number of benefits, including:
Correctly connecting your Google+ business page with your law firm’s other Google properties should be a priority.
The legal marketing experts at Consultwebs will make sure your Google properties are properly set up and connected in ways that benefit your law firm.
People have many options when it comes to choosing a law firm. Gaining positive Google reviews gives your law firm another opportunity to stand out among the competition. These reviews will appear both in search results and on your law firm’s Google+ business / local page.
Reviews are an evolution of word-of-mouth promotion, building trust between potential clients and businesses. Reviews are among the most powerful influences on whether or not a person will contact your law firm.
At Consultwebs, we understand the power of a positive review. By optimizing and maintaining your Google accounts, we will make it easy for your clients to leave reviews that will reflect the quality of your business.
In addition, we offer coaching services to help law firms obtain reviews from their clients.
Managing your law firm’s Google properties can be a daunting, but nonetheless important task. Let our team of experienced online marketing experts help you with setting up and maintaining a strong Google presence.
Our team is dedicated to staying up-to-date with ever-changing world of online marketing. For a free consultation with our Internet legal marketing experts, call us toll-free at or use our convenient online contact form today. We are here to help!
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