Every great Web campaign needs something extraordinary

The best way to understand a creative asset is to see one:

A technical definition may go something like this:

“A creative asset is the end result of a unique ideation workflow process. The exact form of the asset depends on your brand and goals.”

Imagine your website having an X-Factor — something interesting and compelling that consistently brings in new visitors and makes your competition jealous.

This is not just another piece of content, but a captivating interactive experience that provides insights and crucial information or tells a fantastic story to engage visitors with your law firm’s website in an unparalleled way.

The creative process has been developed into a series of steps that allow our team to create a full-service micro campaign based on your firm’s personality, brand and goals. We then give you expert insight on ideas and trends so we can develop the most tailored and innovative creative asset for you.

Here is a 10,000 foot overview of some techniques and processes we use during the creative process:

S.M.A.R.T. Goals for each project are determined.

A technique called Element Mapping is used to help us gain deeper insight into your current marketing efforts and relevant national trends.

We then analyze the data and visually organize it so we can find meaningful connections.

The IDEATION PROCESS

• This is where our innovative process turns into reality.
• Ideas are a series of new and rudimentary thoughts. With the right kind of direction, ideas come to fruition and have value.
• Multiple cutting edge techniques are blended to refine and qualify the ideas to ensure the project achieves your desired goals.
• The top 3 ideas are then presented for feedback.

Once approved the idea starts to come to life through the expertise of our team.

We are a team organized for the sole purpose of creating and promoting ideas. We are composed of industry experts that handle every aspect of the project lifecycle.

A Creative Asset separates you from your competitors by crafting a lead generation source that is not only tailor made for you but also adds value to the internet knowledge base (no more content just for content’s sake).

A Creative Asset establishes you as an authority in your industry. We work tirelessly to promote you and the asset so that we can maximize your exposure both online and through traditional media outlets.

From an online perspective this asset will also increase targeted web traffic and garner both social and website backlinks.