Strategy

“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation on the fluctuating nature of 2020…it’s hard to imagine the shelf-life of marketing advice these days, is any longer than that of a banana, duct taped to a wall.* However, in the…

In the quest for best-in-class advice on digital marketing and branding for law firms, most legal marketers are inundated with “content,” left with partially read books and blogs, but no reliable strategy on how to build their book of business. That’s got to stop. In this article, the legal marketing…

Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down on advertisers who run “ads that use clickbait tactics or…

When it comes to successful business development for law firms, the area of practice and legal expertise has a lot to do with efficacy. We feel that, due to the nature of the relationships between the client base and lawyers, content marketing for family law firms is a sensible, strategic…

As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR. There are, in fact, several ways law firms can market their practices in…