Strategy

Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down on advertisers who run “ads that use clickbait tactics or…

When it comes to successful business development for law firms, the area of practice and legal expertise has a lot to do with efficacy. We feel that, due to the nature of the relationships between the client base and lawyers, content marketing for family law firms is a sensible, strategic…

As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR. There are, in fact, several ways law firms can market their practices in…

Because of the recent changes to social patterns & behaviors, there has rightly been a surge of interest in the legal community about running a remote law firm. Since Consultwebs has been 100% remote from the beginning, we’ve learned a few things about running a company with a distributed workforce…

According to financial forecasts, spending within the U.S. legal marketing and advertising industries is estimated to exceed $1 billion in 2020. Not only is it an insanely expensive, zero-sum game against competing law firms, now thanks to the thousands of tactics available offline and runaway algorithms that can easily change…

Have you ever been lost in the forest? Have you ever been lost, ever? These days we have an app and a map for almost every journey we take, from raising a child to building a business. And yet, the one journey that most law firm owners fail to map,…

With almost a million different advertising platforms, apps, search engines, and digital marketing vendors/coaches/consultants entering the ring each day, marketing a law firm online can seem like a knock-out, losing battle before the first bell. But the lawyer who is armed with the right knowledge and strategic insight on marketing…