Category: Strategy

The Case of Personal Injury Firms According to banks and economists, the U.S. economy is heading towards a recession; some even argue that it’s here already. Factors like the lasting effects of the coronavirus pandemic and Russia's invasion of Ukraine are raising concerns for both consumers and b[...]

According to Lisa Cron, from Wired for Story, "Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it."   So, what's so great about stories? We'll tell you in 4 simple words[...]

Ever wonder what the common denominator is for all successful law firms? They're making the best use of marketing metrics.  In marketing, there are two sides to the coin. The first side is the planning and implementation of a marketing strategy. The other side is tracking and measuring the succe[...]

Marketing without breaking the bank  Is your firm focusing its marketing to keep your days booked and busy? This is an excellent investment in order to secure your firm’s long-term success. However, to ensure your marketing dollars are well-spent, you must decide your budget before embarking on [...]

How’s your firm's pulse looking?   Is it strong? Weak? Slow? Normal? Not sure?  You can keep track of this with key performance indicators. KPIs are performance measurements that help you understand how your firm is doing at the department level (marketing, finances, business development, e[...]

“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation on the fluctuating nature of 2020…it’s hard to imagine the shelf-life of marketing advice these days, is any longer than that of a banana, duct tape[...]

Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book [...]