Online Marketing

storymap

We all know that visuals will help enhance a reader’s experience, and perhaps even increase their comprehension of an article or story. What about maps? How can your law firm tell a compelling story with latitude and longitude? Maps combine the best parts of visual interest and factual data, giving…

boost holiday web traffic

It seems like the holidays sneak up on us every year and leave us feeling stressed and behind schedule. At such a busy time of year, a holiday marketing strategy for your law firm may not have crossed your mind. But don’t despair, there is still time to plan a great…

ROI tablet

It’s a common story. Your firm has invested in its website and digital marketing efforts, either in-house or with a vendor. Reports show an increase in visibility, traffic, clicks, impressions, and other metrics, but you can’t attribute much, or any, new business to your online marketing. There is a serious…

brand storytelling

All law firms have stories to tell. Stories of triumph. Stories of tragedy. Stories that often fuel movie plots and leave people wanting more. So how do you draw those stories out to help build your brand? You’ll need to start with a source, an inspiration for the story you want…

client surveys improve your firm's online reputation

Improving client experience is key to a healthier bottom line for your firm A lot of importance is placed on online reviews these days. Your firm’s Google My Business page, Yelp profile and presence on various other online platforms are often considered the new word-of-mouth. Many experts believe that review…