Online Marketing

30(b)6

Almost all attorneys are potential marketing experts for their own practice. As attorneys, from the time we conquer the LSAT filled with logical, conceptual, and social problem-solving, to the law school grind and beyond, we are learning some of the best marketing principles and strategies that are disguised as legal…

gavel

To many lawyers, participating in Avvo Legal Services (ALS) may seem like a convenient, cost-effective way to earn fees while helping people who need only limited-scope, or “unbundled,” legal services. However, participation in ALS or similar online programs may also raise ethical questions. In particular, a lawyer who participates in…

blank billboard

Have you ever gone on a cross-country adventure and noticed the wide array of billboard advertising? Driving from Florida to California over a three-day period provides a wide variety of billboards, some of which completely lack messaging. During an extended drive such as this, you may notice that there never…

Top 5

We have many valuable resources available on our website that are dedicated to providing you with the knowledge and tools you need to help get you more cases from the web. Whether you need help understanding pay-per-click, how to engage your audience with quality content, or how to gain more…

approved

When it comes to state bar rules, variety is the name of the game. Virtually all states require attorney advertising to comply with their state bar ethics and advertising rules. However, pre-approval is not always mandatory. Some states require submission of attorney advertising to the state bar ethics commission for…

Prohibited

Avvo says that it charges a “marketing fee” to the lawyers it connects with potential clients through its Legal Services program. However, three New Jersey Supreme Court committees defined it differently in a recently issued joint ethics opinion. Avvo’s “marketing fee” actually amounts to a referral fee and a form…

Content on computer

Quality content in online marketing has taken precedence over spammy links and content. Small, non-business-related websites often take the fast and easy route to high search engine rankings and risk waking up the next day to zero revenue. But, businesses, including law firms, cannot afford to lose their income overnight through spammy…

Review stars

In this article we will review some important and enlightening statistics that were found in a recent survey about consumer reviews performed by BrightLocal. Both offline and online, a business’ reputation, as ReputationManagement.com says, is “your most valuable asset. It’s what people find when they Google you, and it shapes…

UX

In SEO, we hear clients talk about rankings all the time. While rankings are important, user experience (or UX) can ultimately be the deciding factor between a potential client contacting your firm, or leaving your website. Everyone wants to be No. 1 in Google’s eyes, but what good is ranking…