Online Marketing

Many law firms experience unexpected partner or focus changes. The changes can be very expensive when branding, domain names, SEO, literature and other changes are encountered. A domain name with keywords in it can help. Law Firm domain names that have keywords in them will also improve SEO, traffic, conversions, branding and localization success. This article lists a key points that will save a firm considerable time and money by choosing effective main and satellite website domain names. Continue reading

60% of consumers never open a yellow page directory; YP publishers, Idearc, formally Verizon Yellow Pages and R.H. Donnelley filed bankruptcy in 2009; Only 18% of traditional TV campaigns generate a positive ROI; Years to Reach 50 million Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years),…

Should a firm invest in and build up their main website or supplement it with satellite sites? The answer depends on the firm’s campaign goals, resources and budget. Most firms are better off having only one site unless they are willing to make a financial commitment to satellite sites that…

For optimal rankings in the SERPs, it is important to ensure that a web page contains a number of highly searched phrases, or “keywords” related to the topic of the page. To find out which keywords relating to your topic are getting the highest amount of searches there is an…