“Why does your law firm have a website?” You might not have ever asked this question, because you have either made up your mind and have a website for your law firm, or don’t. However, to truly understand what you are hoping to achieve with a website is the only…
Online reputation management represents a powerful marketing opportunity for lawyers. Whether it’s a scathing one-star rebuke of your staff on Facebook, or a glowing review of your dedication to the practice of law on Yelp, reviews and ratings of your law firm aren’t just the ramblings of fanatics or trolls…
Does Your Content Build a Strong Case for Why Someone Should Hire You? When you are preparing for a big case, you know how important it is to choose your words carefully. The same is true for your website content. After all, your website serves as one of your strongest…
Search engines like Google continue to evolve, but the way people absorb and react to advertising copy stays unchanged. Legal marketers who sharpen their basic copywriting skills, can exercise an advantage over their competitors online. Could the latest renovation of AdWords be a chance to connect to the timeless craft…
Whether it’s leading legal clinics with the Hmong population of Green Bay, running mock trials for high schoolers in Eau Claire, or helping veterans in Madison to understand next steps with estate planning, Wisconsin lawyers have a track record of advocating for their clients, both inside and outside of their…
When it comes to social media, lawyers are overwhelmingly active on LinkedIn. In order to get the most out of your LinkedIn profile, here are 4 Ways to Get LinkedIn Working for Lawyers. 1) Professionalize Your Profile Your LinkedIn profile is the “front door” to your law practice. If anyone…
One of the greatest professional concerns facing personal injury lawyers today is an ever-expanding pool of competition online. By focusing your law firm’s digital marketing efforts on particular types of injuries, such as traumatic brain injuries (TBI), you can stand out from your competitors online and establish a distinct presence…
Many of the law firms we talk to do a great job of maintaining contact information for former clients, but they aren’t sure how to capitalize on those connections. An email newsletter can be a great way to maintain those relationships and keep your brand fresh in people’s minds. A…
2017 was another busy year for Google. The search giant maintained their position as the search engine with the largest market share on the Internet, processing more than 75% of all searches worldwide. Last year and into 2018 Google has been busy updating new features and perfecting existing ones. These…
