Online Marketing

“Why does your law firm have a website?”  You might not have ever asked this question, because you have either made up your mind and have a website for your law firm, or don’t. However, to truly understand what you are hoping to achieve with a website is the only…

tips for improving your legal marketing content

Does Your Content Build a Strong Case for Why Someone Should Hire You? When you are preparing for a big case, you know how important it is to choose your words carefully. The same is true for your website content. After all, your website serves as one of your strongest…

Copywriting Tips for Legal Marketers

Search engines like Google continue to evolve, but the way people absorb and react to advertising copy stays unchanged. Legal marketers who sharpen their basic copywriting skills, can exercise an advantage over their competitors online. Could the latest renovation of AdWords be a chance to connect to the timeless craft…

7 marketing insights for wisconsin lawyers

Whether it’s leading legal clinics with the Hmong population of Green Bay, running mock trials for high schoolers in Eau Claire, or helping veterans in Madison to understand next steps with estate planning, Wisconsin lawyers have a track record of advocating for their clients, both inside and outside of their…

4 ways to get linkedin working for lawyers

When it comes to social media, lawyers are overwhelmingly active on LinkedIn. In order to get the most out of your LinkedIn profile, here are 4 Ways to Get LinkedIn Working for Lawyers. 1) Professionalize Your Profile Your LinkedIn profile is the “front door” to your law practice. If anyone…

law firm newsletter

Many of the law firms we talk to do a great job of maintaining contact information for former clients, but they aren’t sure how to capitalize on those connections. An email newsletter can be a great way to maintain those relationships and keep your brand fresh in people’s minds. A…

Keeping up with the Updates Google Business Features

2017 was another busy year for Google. The search giant maintained their position as the search engine with the largest market share on the Internet, processing more than 75% of all searches worldwide. Last year and into 2018 Google has been busy updating new features and perfecting existing ones. These…