Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book of business….
When searching for vendors to handle your law firm’s digital marketing, it is smart to interview multiple companies. After all, you’ll want to look through their web design portfolio, talk about search engine optimization (SEO) strategies, discuss their track record for return on investment, and ask for references from other…
As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR. There are, in fact, several ways law firms can market their practices in…
“Why does your law firm have a website?” You might not have ever asked this question, because you have either made up your mind and have a website for your law firm, or don’t. However, to truly understand what you are hoping to achieve with a website is the only…
Online reputation management represents a powerful marketing opportunity for lawyers. Whether it’s a scathing one-star rebuke of your staff on Facebook, or a glowing review of your dedication to the practice of law on Yelp, reviews and ratings of your law firm aren’t just the ramblings of fanatics or trolls…
Does Your Content Build a Strong Case for Why Someone Should Hire You? When you are preparing for a big case, you know how important it is to choose your words carefully. The same is true for your website content. After all, your website serves as one of your strongest…
Search engines like Google continue to evolve, but the way people absorb and react to advertising copy stays unchanged. Legal marketers who sharpen their basic copywriting skills, can exercise an advantage over their competitors online. Could the latest renovation of AdWords be a chance to connect to the timeless craft…
Whether it’s leading legal clinics with the Hmong population of Green Bay, running mock trials for high schoolers in Eau Claire, or helping veterans in Madison to understand next steps with estate planning, Wisconsin lawyers have a track record of advocating for their clients, both inside and outside of their…
When it comes to social media, lawyers are overwhelmingly active on LinkedIn. In order to get the most out of your LinkedIn profile, here are 4 Ways to Get LinkedIn Working for Lawyers. 1) Professionalize Your Profile Your LinkedIn profile is the “front door” to your law practice. If anyone…
