Archive: Online Marketing

20 Sep 2016

4 sources of inspiration for brand storytelling


All law firms have stories to tell. Stories of triumph. Stories of tragedy. Stories that often fuel movie plots and leave people wanting more. So how do you draw those stories out to help build your brand? You’ll need to start…

15 Sep 2016

Why online reviews and client surveys are crucial to your firm’s success

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Improving client experience is key to a healthier bottom line for your firm A lot of importance is placed on online reviews these days. Your firm’s Google My Business page, Yelp profile and presence on various other online platforms are…

06 Sep 2016

The Lawyer And The Marketer – A Symbiotic Relationship

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You are a lawyer. You have successfully completed more years of education than the general population, have probably sat for more than one bar exam and have lost countless hours of sleep over the years getting to where you are…

02 Sep 2016

Will Google’s Popups Update Spell The End Of Live Chat For Attorneys?

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On August 23, 2016 Google announced on their Webmaster Central Blog that they will  release an update in January 2017 that will take aim at annoying popups (interstitials) that get in the way of enjoying content on mobile devices. This…

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