Archive: Online Marketing

22 Mar 2017

3 Key Points in the Shift to Quality Content in Online Marketing

Content on computer

Quality content in online marketing has taken precedence over spammy links and content. Small, non-business-related websites often take the fast and easy route to high search engine rankings and risk waking up the next day to zero revenue. But, businesses, including law…

07 Feb 2017

A closer look at the statistics of online reviews

Review stars

In this article we will review some important and enlightening statistics that were found in a recent survey about consumer reviews performed by BrightLocal. Both offline and online, a business’ reputation, as ReputationManagement.com says, is “your most valuable asset. It’s…

24 Jan 2017

Design your website with the user in mind

UX

In SEO, we hear clients talk about rankings all the time. While rankings are important, user experience (or UX) can ultimately be the deciding factor between a potential client contacting your firm, or leaving your website. Everyone wants to be…

10 Jan 2017

What’s On Tap for 2017 in Digital Law Firm Marketing?

It’s the start of a new year – and the time for some reflection. During the coming days and weeks, your law firm should look back on your digital marketing efforts from 2016. What worked? What didn’t work? Of course,…