Archive: Online Marketing

07 Feb 2017

A closer look at the statistics of online reviews

Review stars

In this article we will review some important and enlightening statistics that were found in a recent survey about consumer reviews performed by BrightLocal. Both offline and online, a business’ reputation, as says, is “your most valuable asset. It’s…

24 Jan 2017

Design your website with the user in mind


In SEO, we hear clients talk about rankings all the time. While rankings are important, user experience (or UX) can ultimately be the deciding factor between a potential client contacting your firm, or leaving your website. Everyone wants to be…

10 Jan 2017

What’s On Tap for 2017 in Digital Law Firm Marketing?

It’s the start of a new year – and the time for some reflection. During the coming days and weeks, your law firm should look back on your digital marketing efforts from 2016. What worked? What didn’t work? Of course,…

28 Dec 2016

AdWords: How to Prepare for the Transition to Expanded Text Ads

The deadline for transitioning to expanded text format in Google Adwords is quickly approaching and is set for January 31, 2017. There are quite a few questions being asked, most commonly: What are expanded text ads? What will happen to my…