Category: Online Marketing

Cheye's opinion on GA4;s use for Lawyers

Marketing can often feel like an arduous task filled with guesswork. However, certain tools - like Google Analytics 4 (GA4) and LawEval - are designed to demystify the process (at least in some ways), helping law firms make sense of the digital landscape. GA4 and LawEval are web analytics tools t[...]

In need of last-minute creative marketing ideas? 🥳 We’ll show you the top 6 ways your law firm can give back this holiday season. It seems like the holidays sneak up on us every year and leave us feeling stressed and behind schedule. At such a busy time of year, a holiday marketing strategy [...]

SMART Goal-Setting for your firm Research suggests that strategies do not gain alignment down the organizational chart because objectives are oftentimes not clear. Only an alarming 22% of employees feel their businesses' leaders have a clear direction for their organization. Less than half (41%) of[...]

Your firm’s online presence should start with a robust website that offers an illustration of who you are as a firm and helps you stand out from your competition. There are many critical components that make up a website, some important components your firm should keep in mind include: Usa[...]