Plan your work and work on your plan Having a strategic marketing plan can position your firm as the leading expert in the legal industry. Additionally, it helps build brand awareness, trust, credibility, improve conversion rates, and it can skyrocket your ROI. Sounds powerful, huh? It is, indeed. [...]
Is referral marketing helping you get all the calls and cases in your area? For a long time, law firms have depended on networking and referral marketing to get more clients through WOM, word of mouth. A big part of this tactic revolves around investing in personal relationships in order to grow. T[...]
Your firm’s online presence should start with a robust website that offers an illustration of who you are as a firm and helps you stand out from your competition. There are many critical components that make up a website, some important components your firm should keep in mind include: Usa[...]
Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book [...]
When searching for vendors to handle your law firm’s digital marketing, it is smart to interview multiple companies. After all, you’ll want to look through their web design portfolio, talk about search engine optimization (SEO) strategies, discuss their track record for return on investment, and[...]
As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR. There are, in fact, several ways law firms can market their pr[...]
Cryptocurrency and blockchain are two technologies that have huge potential to disrupt many industries, and have already begun in some. You may ask, “What is blockchain? What companies are using it? How exactly could they disrupt the marketing and advertising industries?” We will cover all of[...]
While English is the most prevalent language in the United states, according to the American Community Survey conducted in 2011, over 60 million Americans do not speak English at home. The majority of them speaks Spanish. Of those people, 25.1 million reported that they also do not speak English ver[...]
In legal marketing, it’s very common to hear our client’s ask about their competition. Some of the top questions are: “What are they doing to rank #1?” and “Why are they getting more traffic than me?” These are great questions that both have very complex answers. However, there are some [...]
Have you ever gone on a cross-country adventure and noticed the wide array of billboard advertising? Driving from Florida to California over a three-day period provides a wide variety of billboards, some of which completely lack messaging. During an extended drive such as this, you may notice tha[...]
