The business of law is slowly but surely shifting from a labor-intensive to a tech-driven workforce…and this is an excellent thing for law firms! 🤑Discover the best ways to secure your lead pipeline and generate more business here. The smartest firms are trying to find ways to remain recessi[...]
In need of last-minute creative marketing ideas? 🥳 We’ll show you the top 6 ways your law firm can give back this holiday season. It seems like the holidays sneak up on us every year and leave us feeling stressed and behind schedule. At such a busy time of year, a holiday marketing strategy [...]
SMART Goal-Setting for your firm Research suggests that strategies do not gain alignment down the organizational chart because objectives are oftentimes not clear. Only an alarming 22% of employees feel their businesses' leaders have a clear direction for their organization. Less than half (41%) of[...]
Digital marketing is dynamic, it’s ever-changing and continues to evolve with each passing year. Even during the last couple of years, where continued uncertainty in the business sector was rampant due to the pandemic, the only constant that was discernible, was change itself. In 2022, you can exp[...]
Web 3.0 is already charging towards us and the question that arises is: how can your firm's website get ahead of the design curve? Every few decades, the Internet evolves. The original Web 1.0 was coined by Tim Berners Lee, the Web's original inventor. He first coined Web 1.0 as the world wide we[...]
Plan your work and work on your plan Having a strategic marketing plan can position your firm as the leading expert in the legal industry. Additionally, it helps build brand awareness, trust, credibility, improve conversion rates, and it can skyrocket your ROI. Sounds powerful, huh? It is, indeed. [...]
Is referral marketing helping you get all the calls and cases in your area? For a long time, law firms have depended on networking and referral marketing to get more clients through WOM, word of mouth. A big part of this tactic revolves around investing in personal relationships in order to grow. T[...]
Your firm’s online presence should start with a robust website that offers an illustration of who you are as a firm and helps you stand out from your competition. There are many critical components that make up a website, some important components your firm should keep in mind include: Usa[...]
Excellent customer service is a vital business success pillar for any company. Brands like Marriott, Amazon, and Nordstrom are among the most lauded for going above and beyond to ensure 100% customer satisfaction. Most may argue that these brands’ success can be attributed to their size and ava[...]
Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book [...]
