SMART Goal-Setting for your firm Research suggests that strategies do not gain alignment down the organizational chart because objectives are oftentimes not clear. Only an alarming 22% of employees feel their businesses' leaders have a clear direction for their organization. Less than half (41%) of[...]
Digital marketing is dynamic, it’s ever-changing and continues to evolve with each passing year. Even during the last couple of years, where continued uncertainty in the business sector was rampant due to the pandemic, the only constant that was discernible, was change itself. In 2022, you can exp[...]
Web 3.0 is already charging towards us and the question that arises is: how can your firm's website get ahead of the design curve? Every few decades, the Internet evolves. The original Web 1.0 was coined by Tim Berners Lee, the Web's original inventor. He first coined Web 1.0 as the world wide we[...]
Plan your work and work on your plan Having a strategic marketing plan can position your firm as the leading expert in the legal industry. Additionally, it helps build brand awareness, trust, credibility, improve conversion rates, and it can skyrocket your ROI. Sounds powerful, huh? It is, indeed. [...]
Is referral marketing helping you get all the calls and cases in your area? For a long time, law firms have depended on networking and referral marketing to get more clients through WOM, word of mouth. A big part of this tactic revolves around investing in personal relationships in order to grow. T[...]
Your firm’s online presence should start with a robust website that offers an illustration of who you are as a firm and helps you stand out from your competition. There are many critical components that make up a website, some important components your firm should keep in mind include: Usa[...]
Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book [...]
When searching for vendors to handle your law firm’s digital marketing, it is smart to interview multiple companies. After all, you’ll want to look through their web design portfolio, talk about search engine optimization (SEO) strategies, discuss their track record for return on investment, and[...]
As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR. There are, in fact, several ways law firms can market their pr[...]
Cryptocurrency and blockchain are two technologies that have huge potential to disrupt many industries, and have already begun in some. You may ask, “What is blockchain? What companies are using it? How exactly could they disrupt the marketing and advertising industries?” We will cover all of[...]
