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Prohibited

Avvo says that it charges a “marketing fee” to the lawyers it connects with potential clients through its Legal Services program. However, three New Jersey Supreme Court committees defined it differently in a recently issued joint ethics opinion. Avvo’s “marketing fee” actually amounts to a referral fee and a form…

sorry we're closed

If you hadn’t heard, Google announced late last year (November 2016) that it would be shutting down Google Map Maker, its older online tool that allowed anyone to contribute updates to Google Maps. Google made the decision official on March 31, 2017. Now who will update Google Maps, particularly if…

heat map

This is a data-rich deep dive investigating a large network of sites that are linking to a majority of top-ranking legal websites throughout the country. It is more technical in nature and has an expectation of some familiarity of SEO terminology. What we found was beyond our expectations. For those…

courtroom gavel

Two putative class-action lawsuits that took aim at the way Avvo uses sponsored listings to earn revenue have fizzled out, with one case ending in a settlement and the other in a dismissal. We first reported on the lawsuits in May. We were interested in the cases – one being…

courtroom gavel

Many lawyers have fully embraced use of the online legal directory, Avvo. They may highlight on their website that they have a five-star Avvo client rating or a 10.0 Avvo rating. They may also use marketing services such as Avvo Advertising or Avvo Pro. In the past, we have published…

Panda 4.0: An Executive Overview for Lawyers

What the Updates Were Google’s head of webspam, Matt Cutts, announced on Tuesday, May 20, that the search engine giant had officially started rolling out Panda 4.0. There was quite a bit of talk the prior weekend that another algorithm update had been implemented, and Google confirmed on Tuesday that…