Legacy Posts

According to financial forecasts, spending within the U.S. legal marketing and advertising industries is estimated to exceed $1 billion in 2020. Not only is it an insanely expensive, zero-sum game against competing law firms, now thanks to the thousands of tactics available offline and runaway algorithms that can easily change…

How to create a law firm marketing strategy Consultwebs

In legal marketing departments across the country, endless tactics and campaign-based chaos reign supreme. Most law firm owners dealing with Restless Marketing Syndrome (RMS) find themselves constantly questioning the efficacy of marketing, and it isn’t because they lack good ideas, good intentions, or a good brand. It’s because they lack a good strategy….

How to discover your law firms brand

Among the top professional concerns facing lawyers today is a saturated market. According to opinion surveys, lawyers believe there are too many law firms competing for the same piece of pie. Among the top concerns facing advertisers and marketers today is a saturated attention economy. Our connected society is so glutted…

measuring marketing roi in your law firm

Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running a…

A Cheap Website Could Cost Your Firm Millions of Dollars

Lawyers know that there is value in hiring an experienced, successful lawyer for representation. Although an inexperienced, inexpensive lawyer with a small, unskilled staff and lack of resources may cost less initially, the long-term results could be disastrous. Web marketing is the same. There are a plethora of inexpensive website options,…