Legal services is one of the most competitive industries in the country, so building a law firms book of business with marketing is an easy decision to make. The difficulties arrive when those funding the marketing have to prioritize the activities; what do you do first, in what order? Listen to [...]
Let’s face the truth: SEO is complicated. Many SEO vendors tout services similar to “Get Rich Quick!!” schemes – promising impressive results in just a month and guaranteeing top rankings. The problem with many of these fast-result promises is that they are usually rooted in black hat SEO ta[...]
Post Revised on Feb. 5, 2016 We’ve said it time and time again – your attorney bio matters. It’s one of the most important pages on your law firm website. In terms of visits, your attorney bio page often ranks just behind the home page. Our good friend and law firm marketing expert Larry[...]
In times of economic stress, such as the current recession, law firms have less control over their incoming revenue. Ben Franklin’s adage, “A penny saved is a penny earned,” is as true today as it was in the 1700s. Careful spending or improved business practices that increase the bottom line c[...]
Think about the care you take in decorating your law firm’s office. You want visitors to feel welcome and comfortable, and you want to convey that you and your staff are capable, professional and experienced. Now think about your website as your “Internet office.” You want to give site visitor[...]
Quick Response Code (QR Code) is a matrix barcode that is readable by camera phones and barcode readers. The information encoded can be URL, text or other data. QR codes were originally created in Japan by Toyota in 1994. QR Codes are similar to normal bar codes that are used by retailers to trac[...]
“Only 3% of Legal Work is Influenced by Directories,” according to some law marketing experts. Our clients indicate similar results. Mark Messing, Chief Marketing Officer of Weil, Gotshal & Manges, a 1,200-lawyer firm, was asked if he ever turned to directories when selecting law firms. He r[...]
