According to financial forecasts, spending within the U.S. legal marketing and advertising industries is estimated to exceed $1 billion in 2020. Not only is it an insanely expensive, zero-sum game against competing law firms, now thanks to the thousands of tactics available offline and runaway al[...]
Legal services is one of the most competitive industries in the country, so building a law firms book of business with marketing is an easy decision to make. The difficulties arrive when those funding the marketing have to prioritize the activities; what do you do first, in what order? Listen to [...]
Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running[...]
Lawyers know that there is value in hiring an experienced, successful lawyer for representation. Although an inexperienced, inexpensive lawyer with a small, unskilled staff and lack of resources may cost less initially, the long-term results could be disastrous. Web marketing is the same. There [...]
Let’s face the truth: SEO is complicated. Many SEO vendors tout services similar to “Get Rich Quick!!” schemes – promising impressive results in just a month and guaranteeing top rankings. The problem with many of these fast-result promises is that they are usually rooted in black hat SEO ta[...]
Post Revised on Feb. 5, 2016 We’ve said it time and time again – your attorney bio matters. It’s one of the most important pages on your law firm website. In terms of visits, your attorney bio page often ranks just behind the home page. Our good friend and law firm marketing expert Larry[...]
In times of economic stress, such as the current recession, law firms have less control over their incoming revenue. Ben Franklin’s adage, “A penny saved is a penny earned,” is as true today as it was in the 1700s. Careful spending or improved business practices that increase the bottom line c[...]
Think about the care you take in decorating your law firm’s office. You want visitors to feel welcome and comfortable, and you want to convey that you and your staff are capable, professional and experienced. Now think about your website as your “Internet office.” You want to give site visitor[...]
Quick Response Code (QR Code) is a matrix barcode that is readable by camera phones and barcode readers. The information encoded can be URL, text or other data. QR codes were originally created in Japan by Toyota in 1994. QR Codes are similar to normal bar codes that are used by retailers to trac[...]
Excellent customer service is a vital business success pillar for any company. Brands like Marriott, Amazon, and Nordstrom are among the most lauded for going above and beyond to ensure 100% customer satisfaction. Most may argue that these brands’ success can be attributed to their size and ava[...]
