Digital Marketing

2019 legal marketing trends & predictions

Funnels, CRMs, CTRs, and KPIs: If you’ve spent anytime around legal marketers, you know we our stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 will cut through all the…

Copywriting Tips for Legal Marketers

Search engines like Google continue to evolve, but the way people absorb and react to advertising copy stays unchanged. Legal marketers who sharpen their basic copywriting skills, can exercise an advantage over their competitors online. Could the latest renovation of AdWords be a chance to connect to the timeless craft…

always, sometimes, never advice for law firm marketers

Law firms that want to grow their business online know that digital marketing is no longer optional.  There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advice tends to be…

7 marketing insights for wisconsin lawyers

Whether it’s leading legal clinics with the Hmong population of Green Bay, running mock trials for high schoolers in Eau Claire, or helping veterans in Madison to understand next steps with estate planning, Wisconsin lawyers have a track record of advocating for their clients, both inside and outside of their…