Content

homepage

The homepage of your firm’s website is one of the most important pages on your site, because it is where the majority of your visitors convert into potential clients. Deciding what elements to include, and how to design the page is crucial to maximizing conversions, and ultimately, new clients for your…

storymap

We all know that visuals will help enhance a reader’s experience, and perhaps even increase their comprehension of an article or story. What about maps? How can your law firm tell a compelling story with latitude and longitude? Maps combine the best parts of visual interest and factual data, giving…

A/B test

You did everything right when setting up your Google Ads campaigns. The keywords are tightly focused, the ads are relevant, and you are getting clicks on your ads for relevant search queries. But you feel like the phone isn’t ringing as much as it should be. Something is off with…

boost holiday web traffic

It seems like the holidays sneak up on us every year and leave us feeling stressed and behind schedule. At such a busy time of year, a holiday marketing strategy for your law firm may not have crossed your mind. But don’t despair, there is still time to plan a great…

ROI tablet

It’s a common story. Your firm has invested in its website and digital marketing efforts, either in-house or with a vendor. Reports show an increase in visibility, traffic, clicks, impressions, and other metrics, but you can’t attribute much, or any, new business to your online marketing. There is a serious…

storytelling with video camera

With 1.3 million attorneys in the U.S. (that’s 1 for every 265 people!), the biggest challenge isn’t always faced in the courtroom, but rather in the marketing department. With hundreds of thousands of attorneys competing for the same clients, how can your firm stand out and attract more high-value cases?…

lock

Due to their regular dealings with personally identifiable information (PII), law firms should take measures to reduce the chances of a data breach. PII can be used to identify, contact, or locate a single person or identify an individual in context. In the hands of wrongdoers, PII can be used…