Author: Corrie Benfield

When searching for vendors to handle your law firm’s digital marketing, it is smart to interview multiple companies. After all, you’ll want to look through their web design portfolio, talk about search engine optimization (SEO) strategies, discuss their track record for return on investment, and ask for references from other…

During the pandemic, “essential worker” has become a household term. Healthcare professionals, grocery store workers, delivery drivers, warehouse workers, and many others have played a crucial role in keeping the country moving forward even as the majority of people were ordered to stay at home. In some states, lawyers have…

tips for improving your legal marketing content

Does Your Content Build a Strong Case for Why Someone Should Hire You? When you are preparing for a big case, you know how important it is to choose your words carefully. The same is true for your website content. After all, your website serves as one of your strongest…

law firm newsletter

Many of the law firms we talk to do a great job of maintaining contact information for former clients, but they aren’t sure how to capitalize on those connections. An email newsletter can be a great way to maintain those relationships and keep your brand fresh in people’s minds. A…

consultwebs conference

Escape rooms, Twitter riddles, a massive brainstorming session, and a morning spent speed-packing 10,000 meals for people in need. This year’s annual Consultwebs conference was jam-packed with exciting and inspiring activities, as well as informative sessions on the future of the online legal marketing industry. About 40 enthusiastic SEO consultants,…

chess

Tell us if you’ve met this guy before: John Smith is a personal injury attorney who handles car accident cases, slip-and-fall claims, and wrongful death cases. He has years of experience and has been named a Super Lawyer. He also offers free initial consultations. Does this describe every personal injury…

Group of people

Did you know that 75 percent of Netflix users pick a movie based on the service’s recommendations for them? Similarly, Amazon reports that 35 percent of sales stem from its recommendations for shoppers. These behemoth service providers stand out as shining examples of how content personalization can make a huge…