We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from recent weeks.
Why You Need a Password-Management Application
January 1, 2017 by: Adam Carter @magnacarter78
Oftentimes security is overlooked due to the misconception that there is “security through obscurity.” The truth is, no matter how secure your site is built or network is configured, a weak user password or reused password can sink your ship. This article provides an in-depth analysis of why you need a password manager and great options for password-management solutions.
Storytelling and Connecting with Your Audience
January 1, 2017 by:Todd Marcinkiewicz @toddmarc
Storytelling is one of the most powerful content strategies we can use when marketing our firm and website. It’s a useful way to break down the lawyer and client barrier and tell the story of your firm, the way only you can. To successfully tell the story of your brand, it’s best to interweave all facets of web design — photos, color, texture and copy– to tell the story of your brand and what makes you unique. Many competitors offer the same services. It’s your brand and your story that will convince clients to pick up the phone.
Video Marketing: What Is Your Law Firm’s Story?
January 1, 2017 by: Monica Tarantino @monicatarantino
What is video marketing? It’s more than just posting a short video clip on YouTube or Facebook. It’s about engaging with prospective clients to show that you are experienced and can help them. The American Marketing Association takes a look into video marketing and how it can work for your brand.
Read more: Video Marketing Moves Into the Future
Use Facebook to Obtain Leads for Your Law Firm
January 5, 2017 by: John Damron @cw_john_damron
Facebook has over 500 million unique logins per month with unmatched ad-targeting capabilities. You can leverage this tool to reach out to your prospective clients by using demographic targeting within your ads. For instance, if you know your typical client is a male in his 50s who has worked blue-collar jobs, you can limit your ads to only target people who fall into those demographics. These features enable you to get your information in front of those who matter, and saves you money through well-targeted placements.
SEO Strategies to Help You Rank
January 5, 2017 by: Daryl Williams @DJWWolfpack
SEO and web marketing is forever changing. We must look to Google to make sure that what we do is still viable in our current day and to prepare for the future. Making money online, building passive income, and building a successful business in the long term can only come if we play by Google’s many rules. This article focuses on these five SEO strategies that can help you rank:
- Market your content.
- Improve page speed.
- Focus on mobile and AMP.
- Leverage the power of videos.
- Be social and engage with others.
Client Voices are the Key to Getting Your Brand Heard
January 9, 2017 by: Carly Ciriello @carleyciriello
As the average consumer is bombarded with messages on a rapidly increasing basis, marketers are tasked with creating content that is engaging enough to attract and maintain audience attention online. We know that reviews and testimonials are helpful when your audience is making decisions, but according to this article, user-generated content often attracts more attention than the company’s messages alone. By exploring the thoughts of your existing customer and client base, you can better cut through the noise of other online messaging, and get to what your audience wants to hear.
Read more: The Cure for Content
Ad Placement in Facebook Messenger
January 25, 2017 by: Ken Harris @ken_s_harris
Facebook began testing ad placement in the Facebook messenger app. This test only ran in Australia and Thailand, but according to this article, ads would appear in the app below “recent conversations,” similar to birthday notifications. It is important to note, that, if Facebook pursues this option, ads will not originate in conversation space. This would be an interesting avenue for ad placement that would be ripe for testing.
Google Getting Tougher on Removing Ads
January 25, 2017 by: Wade Rawlins @consultwebs
Google announced in late January that it had blocked 1.7 billion ads in 2016 that violated its policies. That is more than double the 780 million bad ads that Google disabled a year earlier. Informative, quality ads are vital to providing consumers information about products and services they are searching for online. Ads account for a large share of Google’s revenue. But misleading ads and trick-to-click ads that deceive viewers into clicking on them can ruin the viewer’s experience and drive users away. Google’s recent actions underscore the importance of working with an online marketing company that is both ethical and experienced to help your law firm craft its message and connect to clients.