Long time readers of Law Web Marketing will know we’ve discussed intake at length in past posts. Today, we have an extremely valuable addition to bring to the conversation.
Stephen Fairley of The Rainmaker Institute, and Law Web Marketing contributor, was recently a guest on Christopher Anderson’s podcast, The Unbillable Hour, discussing best intake practices. In this episode, Stephen discusses:
- Why you only have five minutes to follow up with hot leads before they become cold.
- The key to successful lead conversion. (Hint: it has to do with your firm’s attorneys!)
- Why firms that boast a 92% conversion rate are probably blowing smoke.
- How to track leads properly and dramatically increase your revenue.
To hear the episode, click on the player below. If you can’t see the player, click here to listen to the episode.