The “You Tube” Effect
THINK THOSE VIDEOS ON THE WELL-KNOWN WEBSITE ARE JUST A TREND FOR KIDS? THINK AGAIN. THE USE OF VIDEO ONLINE IS GROWING DAILY – ALONG WITH ITS ROLE IN COMMUNICATING A VALUABLE MESSAGE TO AN INCREASINGLY SAVVY CUSTOMER BASE.
When video first appeared online, connection speeds and software compliance were obstacles toward mainstream usage. However, that has changed dramatically and now consumers across multiple platforms are watching videos with ease. Google recently purchased You Tube for $1.65 billion – hardly the price of a temporary trend.
Video offers capabilities which are unique online – allowing viewers to read, see, and hear your message, rather than just viewing static text. Marketing experts – and even political candidates – are leveraging video as a powerful communications tool. See the recent remake of the old Apple “1984” commercial into a promotion for presidential candidate Barack Obama http://www.youtube.com/watch?v=6h3G-lMZxjo.
In an age of growing media exposure and sophistication, consumers want to engage with a product or service on multiple levels – and this is particularly true for those seeking an attorney. Potential clients don’t just call the first law firm they come across online; they gather information and compare the services and personalities of specific firms.
Remember why potential clients are looking for a lawyer in the first place – they are looking for someone to fight for their rights with passion and dedication, and that’s a concept video can convey better than any other format.
Online video production is also much less expensive than filming a television commercial. Depending on the length and complexity, a firm can spend between $3,000– $5,000 for a professionally produced online video series; a cost that can pay for itself with one new client.
A successful video can be the difference that convinces a potential client to call your firm. Consultwebs can handle the entire process – contact us today for more information.
Article by Consultwebs.com, Inc., © Copyight 2007
